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Welcome to my Blog. I believe the art of persuasion (selling) is a necessary life skill. I combine practicality with sensibility to provide sales consulting, training, and web marketing services. I hope you enjoy my Blog.
See some excerpts from my most recent posts.
Why Advertise when you can Tweet for FREE?
In addition, you can post on Facebook for free, join Linkedin for free, +1 and share on Google+ for free, send an email for free, or make a cold call for free. You can even Blog for free.
Then why should you spend money to Advertise your business, product, or service?
If you are serious about your business, I can think of a number of reasons why you absolutely should pay money to advertise.
A pioneering entrepreneur and founding father of the automobile industry, put it this way.
“A man who stops advertising to save money is like a man who stops a clock to save time.” ~Henry Ford
You cannot build a successful business without advertising it. You cannot gain extra time by simply stopping the clock. Time is money and you have to spend time or money to make money.
No FREE LUNCH
We can argue that nothing is really free. To perform the free tasks that I have mentioned will take time and effort by somebody, whether it is you or someone you hire to do it for you. The problem with the free methods are that there is no “direct identifiable cost” associated with them.
Not to mention, that the single biggest hidden expense in business is mistakes. And mistakes made by DIY advertisers can often take a long time and lots of money to correct.
Advertising is an identifiable expense on your operating statement. And, with digital advertising you can quantify it’s effectiveness with a return on investment (ROI) metric.
Most people avoid this expense because they don’t know how to measure the results and they don’t understand the long-term benefit of consistent exposure and customer impressions. And, many people shy away from spending money BEFORE they see the results.
I guess thy don’t have enough faith in their offering that people will want it when exposed to it.
Think about this concept for a moment… If someone showed you how you could spend $100 and get $200 in return every time you spent it, you would probably not hesitate to write $100 checks all day long.
I maintain that the 3 keys to biz success are:
And, the master-key to biz success is: Finding the right audience for your unique product/service offering by exposing yourself to them at a cost less than the income your receive for your advertising efforts.
Determine the real bottom line value of each customer and then put together an advertising campaign that you can measure results and modify to achieve a profitable return. Then repeat it consistently.
4 reasons you should advertise online today
- You can control an advertising campaign by directing it to your target audience and refining it to improve your results through monitoring proper performance metrics.
- You can deliver a personal message at the exact right time when your customer is looking to purchase your product/service.
- You can create continuing awareness for your brand to move your customer through a strategic and automated sales funnel.
- You can add credibility to your brand by appearing successful among your peers. This may be the tipping point in a customers mind at the time they decide to buy from you. Remember that perception is reality in the mind of your customer. You can influence that perception with paid advertising.
Why not work smarter, not harder by hiring a professional advertiser while you spend your time perfecting what is unique about your service?
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