Marketing can sometimes include Selling (with the right product), but Selling is not Marketing. What is the role of each? Marketing = attracting. Selling = converting. Marketing = fixed cost. Selling = variable cost. Marketing …

A coach is usually thought of in terms of an athletic endeavor, although a business owner also has need of many different subject matter coaches throughout his/her career. Mistakes are the largest hidden expense of …

IMO NOT SCO. Internet Marketing Optimization is more important than Search Engine Optimization. All the traffic in the world will not help your business if you are not prepared to deliver on your promise or …

A Guru is any person who counsels or advises in a specific field; they can be a mentor, teacher, coach, trainer, consultant, or spiritual guide. They become YOUR personal trusted counselor and adviser.

Down through the ages, humans have shared knowledge from one generation to the next in hopes of preventing heartache and trauma for their posterity. It all started with the telling of stories around the campfire.

Life is a series of events, some of which require a choice between multiple paths. I sometimes wonder if all roads eventually lead back towards one’s destiny. So, maybe the action is more important than …