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Tag: sells

Emotion Sells Where Logic Fails

Why do so many logical solutions fail to get traction and the inferior product usually wins market share?

Because most of us are so poor at arithmetic! (Yes, there are many other reasons also, but let’s focus on this one right now)

Published August 22, 2009
Categorized as Marketing and Advertising, Observations, Selling Tagged advertising, emotion, logic, Marketing, math, Selling, sells

 
 

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