Observations

on how selling relates to our everyday business success

Marketing

attracting quality customers with branding and advertising ideas

Selling

fundamentals and mastery of sales strategies and techniques

Bizsentials

necessary elements for an effective business or profession

BizChatz

business conversations, articles, audios, videos, tele-webcasts

Bizsentials Header
Home » Archive by Category

Articles in Bizsentials

What is an Entrepreneurial Junkie?
September 29, 2009 – 10:24 am | 2 Comments
What is an Entrepreneurial Junkie?

An Entrepreneurial Junkie is a Business Owner or an Aspiring Entrepreneur dedicated to turning problems (or apparent needs) into profitable solutions by creating new businesses.

We are addicted to learning more to earn more.

Why Should I Blog?
September 21, 2009 – 4:31 pm | One Comment
Why Should I Blog?

Have you ever asked yourself why you should create a blog?

I have. And my initial responses were, who cares? Why would anybody want to read what I write. After all, I’ve been an entrepreneur all my life. I never consider myself to be a writer. But I am a reader. And, I think I’ve finally discovered why writing a blog is important to my business success today with increased internet awareness through social media marketing.

How To Rank High On Google?
September 20, 2009 – 4:18 pm | One Comment
How To Rank High On Google?

How can I get high rankings in Google, Yahoo, Bing ?

Richard Geasey exposes local search secrets in his book, Get Found Now, where he and Co-Author Shannon Evans reveal how to achieve high rankings in Google, Yahoo, and Bing.

YOUR Unique Selling Proposition
September 12, 2009 – 8:41 am | No Comment
YOUR Unique Selling Proposition

What makes your product or service unique?

This subject is talked about in sales training constantly. But, it really needs more attention than that. Because, without it you are paddling upstream while your competitor is flying overhead.

If you cannot demonstrate and articulate what sets you apart from your competition, your competition will probably win the race. So how do you accomplish or earn the distinction you deserve?

Your Elevator Pitch – A Sales Tool
August 21, 2009 – 8:48 am | 8 Comments
Your Elevator Pitch – A Sales Tool

In about one minute – how’s your first impression?

If used properly, your elevator pitch may be the most important sales tool in your marketing arsenal. Your introductory sales pitch is usually your first marketing attempt with any new engagement.

Biscuits, Fleas, and Pump Handles
August 14, 2009 – 1:12 pm | One Comment
Biscuits, Fleas, and Pump Handles

MY Attitude Motivator and Sales Mentor

I have been studying and practicing the art of selling for over 40 years. My favorite mentor is one of the greatest sales trainers of my time, Zig Ziglar. I’ll never forget my first live training session with him in the early 1970′s.

His first book was titled, Biscuits, Fleas, and Pump Handles and was self-published. It was later titled See You At The Top.

Quick…When I Say Salesmen What Comes to Mind?
August 13, 2009 – 2:21 pm | No Comment
Quick…When I Say Salesmen What Comes to Mind?

When I ask most people that question the typical responses are a wrinkle of their nose and words like, pushy, intrusive, won’t take no for an answer, an interruption, and even rude. It is a reaction born from experience and stereotypes. Just think of the last time you interacted with someone trying to sell you something. Was the experience a good one? Did you find yourself becoming defensive?

Salespeople who act in ways that make us uncomfortable have confronted us all.

Trapped Behind The Garage Door
July 21, 2009 – 3:32 pm | No Comment
Trapped Behind The Garage Door

You Can’t Sell Them – Until They Find You
Have you ever needed help and didn’t know who to call? I found myself in that situation recently. You know, when you need a specialist to fix …