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Best Marketing Idea link of the day on the web is right here…
January 14, 2010 – 8:13 am | Comments
Best Marketing Idea link of the day on the web is right here…

I came across this blog post today and I think it is a great solution for local business looking for ways to use new media for marketing.

I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.

Why Humor Sells
January 13, 2010 – 1:54 pm | Comments
Why Humor Sells

A funny thing happened on the way to posting a follow-up after my Weekly Sales Call on the topic Humor Sells.

This tweet goes across my screen: What’s your marketing HQ (Humor Quotient)? How To Be Funny: Why Humor Sells from @CatsEyeWriter. Her follow-up is better than what mine would have been, and she wasn’t even there.

I Can Get It Somewhere Else For Less
January 11, 2010 – 2:43 pm | Comments
I Can Get It Somewhere Else For Less

Do your customers often tell you they can get the same thing for less elsewhere?

Of course they do. This is sometimes referred to as a price objection. But, they are NOT necessarily asking you to lower your price.

How should you handle price objections so they won’t be throwing their money down the toilet?

My selling process changed
January 8, 2010 – 4:18 pm | Comments
My selling process changed

I changed MY mind, rather than trying to change the CUSTOMERS mind.
And, that increased my sales.

It was an important lesson that affected my selling process.

Tweet Sensibly
December 12, 2009 – 8:12 am | Comments
Tweet Sensibly

50 Ideas on Using Twitter for Business

The Original by Chris Brogan. Chris mentioned that someone stole this post and re-published it as THEIR original content. I like Chris and want to share his ideas with you. They are good and he deserves credit. Thank him on his blog.

Got a Blog? What Now?
December 8, 2009 – 6:00 am | Comments
Got a Blog? What Now?

Now that you have a blog-site, it’s time you start using it to grow your business.

If you receive plenty of inquires, request for proposals, and calls generated from your website, there is no need for you to read further. But if your site just sits there, now might be the time to turn it into a marketing asset for your business.

The Secret Of Subtle Marketing
December 7, 2009 – 3:54 pm | Comments
The Secret Of Subtle Marketing

How can you promote yourself without appearing to be too pushy and self-promotional?

Create opportunities for others to talk about and promote you. One easy method is to ………

B2B Is Really P2P
October 7, 2009 – 4:17 pm | Comments
B2B Is Really P2P

Emotion Sells Where Logic Fails.
Ask yourself who really makes the decision to buy the product or service you are selling?

Is it the (B) business or is it a (P) person? Sometimes they are referred to as a (C) consumer.