I came across this blog post today and I think it is a great solution for local business looking for ways to use new media for marketing.

I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.

A funny thing happened on the way to posting a follow-up after my Weekly Sales Call on the topic Humor Sells.

This tweet goes across my screen: What’s your marketing HQ (Humor Quotient)? How To Be Funny: Why Humor Sells from @CatsEyeWriter. Her follow-up is better than what mine would have been, and she wasn’t even there.

Do your customers often tell you they can get the same thing for less elsewhere?

Of course they do. This is sometimes referred to as a price objection. But, they are NOT necessarily asking you to lower your price.

How should you handle price objections so they won’t be throwing their money down the toilet?

I changed MY mind, rather than trying to change the CUSTOMERS mind.
And, that increased my sales.

It was an important lesson that affected my selling process.

50 Ideas on Using Twitter for Business

The Original by Chris Brogan. Chris mentioned that someone stole this post and re-published it as THEIR original content. I like Chris and want to share his ideas with you. They are good and he deserves credit. Thank him on his blog.

Now that you have a blog-site, it’s time you start using it to grow your business.

If you receive plenty of inquires, request for proposals, and calls generated from your website, there is no need for you to read further. But if your site just sits there, now might be the time to turn it into a marketing asset for your business.

How can you promote yourself without appearing to be too pushy and self-promotional?

Create opportunities for others to talk about and promote you. One easy method is to ………

Emotion Sells Where Logic Fails.
Ask yourself who really makes the decision to buy the product or service you are selling?

Is it the (B) business or is it a (P) person? Sometimes they are referred to as a (C) consumer.