Can you sell your product using social media networks?

Yes, you can, but NOT in the way that most people may think. It requires an understanding of a New Sales Process. I like to call it “Subtle Selling”.

What can you do to use Social Media more effectively?

How do you attract customers by listening to the new media?

One selling secret that is infrequently used is your ability to respond in an effective manner to inquiries and engagements of prospective customers. This is how you create relationship customers through your response ability.

Has the new media made it more difficult for you to engage and listen?

Do you think I really care? I get enough spam. Why do I want to add you to the mass volume of inbox traffic I already have?

Tell you what. Just give me an RSS feed button or a Twitter follow link and I will decide when I want to see more stuff from you. Until then, don’t bug me, OK?

Is this how you feel?

Old Media like the phone book have given way to New Media on the internet.

Your fingers no longer need to walk far to find information about everything. They can learn all about your product and service from your competitors and hopefully, you.

Spamming yourself out of business may be an act of suicide

Are you committing Marketing Suicide? Social Media is an opportunity for disaster. Have you committed the crime and you don’t know it yet?

I came across this blog post today and I think it is a great solution for local business looking for ways to use new media for marketing.

I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.

Do your customers often tell you they can get the same thing for less elsewhere?

Of course they do. This is sometimes referred to as a price objection. But, they are NOT necessarily asking you to lower your price.

How should you handle price objections so they won’t be throwing their money down the toilet?

I changed MY mind, rather than trying to change the CUSTOMERS mind.
And, that increased my sales.

It was an important lesson that affected my selling process.