How should a Doctor, Lawyer, Accountant, or other Professional Service Provider sell their services?

Your patients and clients have no way of knowing how good your expertise really is. They do not know if your diagnosis is the best and most thorough, your motion is the most creative and effective, or your tax return is the most economical and audit-proof.

How can I get high rankings in Google, Yahoo, Bing ?

Richard Geasey exposes local search secrets in his book, Get Found Now, where he and Co-Author Shannon Evans reveal how to achieve high rankings in Google, Yahoo, and Bing.

What do you do when you loose a sale?

Sales training and sales experience should give you the confidence and the ability to close every sales attempt you make. Right?

Today is not the first sale I’ve ever lost, and it won’t be the last. So, what do you do when you loose a sale?

What makes your product or service unique?

This subject is talked about in sales training constantly. But, it really needs more attention than that. Because, without it you are paddling upstream while your competitor is flying overhead.

If you cannot demonstrate and articulate what sets you apart from your competition, your competition will probably win the race. So how do you accomplish or earn the distinction you deserve?

Is it ever appropriate to use a bribe?

When you’ve “got the goods” on someone and you want a concession from them, is it ethical to use that information to your advantage?

My new favorite TV show… Meet Nate Ford, a former insurance investigator that spent his professional career dedicated to the company that he recovered millions in stolen goods for. This same insurance company would refuse a medical claim for his son that would take the life of the innocent child.

While Fishing for Sales, Do you fish where the fish are or do you cast your selling net everywhere?

YOUR Selling range is the area where your target customer is located. It is how far away from your business base of operation you will travel to deliver your product or your service. Or, it is how far away your customer will travel to your place of business.

In about one minute - how’s your first impression?

If used properly, your elevator pitch may be the most important sales tool in your marketing arsenal. Your introductory sales pitch is usually your first marketing attempt with any new engagement.

Selling Is Simple, But Can It Be Subtle?

Is there any way we can escape that pushy “used-car salesman” image while providing honest business enhancement services to our clients?

You can learn the process and go through the mechanics of practicing sales techniques, but the odds are you will end up coming off just like all those bad examples of pushy sales reps because you have become just like a robot.