Observations

on how selling relates to our everyday business success

Marketing

attracting quality customers with branding and advertising ideas

Selling

fundamentals and mastery of sales strategies and techniques

Bizsentials

necessary elements for an effective business or profession

BizChatz

business conversations, articles, audios, videos, tele-webcasts

 

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Marketing ≠ Selling
April 23, 2010 – 10:22 am | Comments
Marketing ≠ Selling

Marketing IS NOT Selling

If you have gobs of customers but no revenue, you’ll never have an opportunity to earn profits. Sort of like having bragging rights about the number of followers you have on Twitter, but no deposits in the bank at the end of the day.

A Practical Small Business Marketing Expert
April 19, 2010 – 3:28 pm | Comments
A Practical Small Business Marketing Expert

You have an opportunity to experience a half-day workshop in Bellevue, Washington, covering 7 steps to marketing success by a best-selling author and business coach. And, because you are following me, ten (10) of you will receive admission absolutely FREE.

Online Posting Etiquette Tips
April 18, 2010 – 5:37 am | Comments
Online Posting Etiquette Tips

How can online posting affect your sales-ability?

Credibility is earned over time by your actions that others can observe. The quality of the posts you make will help reinforce your ability to be known and trusted as an expert in your field when you are trying to sell your product or services.

Attract New Customers With SEO
April 5, 2010 – 1:49 pm | Comments
Attract New Customers With SEO

Search Optimization Basics

Your online presence should be easy for prospective customers to find you when they are looking for your occupational specialty, location, business category, product, and solution specialties. You can achieve respectable search results with very little effort and absolutely no understanding of SEO techniques by simply participating in a few simple online marketing areas.

Your Brand Identity With Social Media
March 31, 2010 – 7:34 am | Comments
Your Brand Identity With Social Media

Are you concerned about your brand identity on social media sites?

Learn fresh strategies for bottom-line results at the Microsoft Conference Center April 15th, 2010, in Redmond, Washington.

Web Traffic Magnet
March 24, 2010 – 5:00 am | Comments
Web Traffic Magnet

Now you can learn the secrets…

that I have learned about getting found on the web when someone is looking for what you have to offer.

When I am teaching people how to attract new customers using the new media reality, I rely upon tips from my friend, Liam Scanlan, author of Web Traffic Magnet and other useful tools. No tricks, just practical common sense that will stand the test of time and drive more traffic to your website.

A New Sales Process
March 22, 2010 – 12:47 pm | Comments
A New Sales Process

Let’s call it “Subtle Selling”

New rules. New methods. New skills. Today’s sales rep is more like yesterday’s sales clerk. If you don’t see the changes happening, you may be wondering how a new, young competitor took away your old established clientele. The only thing he had over you, was a better knowledge of how to use the internet.

Attracting New Customers With Social Media
March 11, 2010 – 12:26 pm | Comments
Attracting New Customers With Social Media

How to attract new customers?

Customer Acquisition is a major concern for small business operators. Understanding how to use Social Media effectively can help you find and attract new leads to your business.