Marketing and Selling Metrics

If you can measure it, you can manage it.

In a nutshell – here are the metrics to monitor the 3 Keys To Biz Success. You might notice that I believe Selling is the master-key.

What are you doing to encourage it?

A sale only “happens” when what someone wants meets what you’ve got. You can’t really force it to “happen”, but you can influence it.

Build Sales Pages On The Web

Create solutions to the problems that YOUR customers have and narrow your marketing niche to becoming the answer they will find when they search.

What’s the best use of your selling time?

Do you have more leads and referrals than you can spend time following up on, OR are you desperate for leads and have plenty of selling time available?

Do they attract relevant traffic to your website?

Or, do they create perplexity and drive traffic away, resulting in a higher than desired bounce rate?
What makes a good link? How do you create a relevant link?

Marketing IS NOT Selling

If you have gobs of customers but no revenue, you’ll never have an opportunity to earn profits. Sort of like having bragging rights about the number of followers you have on Twitter, but no deposits in the bank at the end of the day.

You have an opportunity to experience a half-day workshop in Bellevue, Washington, covering 7 steps to marketing success by a best-selling author and business coach. And, because you are following me, ten (10) of you will receive admission absolutely FREE.

How can online posting affect your sales-ability?

Credibility is earned over time by your actions that others can observe. The quality of the posts you make will help reinforce your ability to be known and trusted as an expert in your field when you are trying to sell your product or services.