Memorable Encounters
Chance meetings happen. How many first encounters do you remember?
Category: Marketing and Advertising
attracting quality customers with branding and advertising ideas
Internet Sales Strategy
Do you have an online marketing plan?
Is it working for you? Or, do you feel like you have invested in a billboard on a dead end road?
Selling Your Expertise With An eBook
Why would I want to…
purchase a specific type of reading glasses to read books from only one bookstore?
How To Sell A Duck?
When Your Customer Wants A Chicken.
Just knowing this can give a sales pro an advantage in the process of persuasion.
Selling By Showing
Create A Personalized Screencast
If a picture is worth a thousand words, a video is probably worth a million words. Imagery helps your audience formulate decisions. Don’t just write it, show it.
Blog For Business
Use A Blog To Attract New Customers
A BLOG IS NOT AN ADVERTISEMENT! Or is it?
Avoid adding a blog to your advertising media mix at your own peril.
Strategic Sales Planning
Plan Ahead To Fail Early
The more small failures you have, the greater your odds of succeeding big.
Selling With New Media Marketing
Who else wants an unlimited marketing budget?
I think all business owners and service providers would like to find that magic formula that equates into an unlimited stream of new customers.