I came across this blog post today and I think it is a great solution for local business looking for ways to use new media for marketing.

I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.

Now that you have a blog-site, it’s time you start using it to grow your business.

If you receive plenty of inquires, request for proposals, and calls generated from your website, there is no need for you to read further. But if your site just sits there, now might be the time to turn it into a marketing asset for your business.

How can you promote yourself without appearing to be too pushy and self-promotional?

Create opportunities for others to talk about and promote you. One easy method is to ………

Emotion Sells Where Logic Fails.
Ask yourself who really makes the decision to buy the product or service you are selling?

Is it the (B) business or is it a (P) person? Sometimes they are referred to as a (C) consumer.

Are Blogs and Websites Alike?

A Blog is a type of Website according to Wikipedia.
IT is YOUR MARKETING SITE. Don’t confuse the issue.

People doing business with people want to know YOU.

It’s a fact that most buying decisions are made after they get to know YOU, like YOU, and TRUST YOU. Nancy can teach you the specifics on how to develop YOUR winning bio. Read more to learn how.

Use Imagery, Words, and Color To Sell

When you only have about 1 second to send a visual message, it’s all about image and perception. Especially in politics. Here’s an example from a local city council race.

Is it better to rent or own your audience of prospective customers?

Accepting the new media reality means you should invest long-term and stop spending on un-productive old media.

Now you can own your targeted eyeballs. No need to rent them anymore.