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Articles in Marketing
All Products Really Provide a Service (read benefit)!
YOUR Challenge is to create a visual in your customer’s mind so they can see your product as a solution despite the fact that it is intangible and invisible. You create that solution (customer perception) through the creative use of stories, analogies, and testimonials.
Do you sell your services with the Yellow Pages…
Have you claimed YOUR online identity yet? If not, you should, before some else does. You don’t need a website and it is free.
Have YOU been approached lately?
You know the deal. It usually goes like this:
Are YOU a twit (insignificant or bothersome person) on Twitter? Is your behavior on Social Media sites giving you a reputation as a nitwit (stupid or silly person
I’m old-school and I always believed that you only get one chance for a first impression.
You Can’t Sell Them - Until They Find You
Have you ever needed help and didn’t know who to call? I found myself in that situation recently. You know, when you need a specialist to fix …
There’s no such thing as a secret! There is just knowledge and information that YOU have not yet discovered. Here’s a secret about book publishing.
If YOU are an Author of a non-fiction book, YOU must …
Can rummage sales methods teach us anything about professional selling? Do buyers act differently when purchasing old and used items that may just as easily be thrown away?
Business Networking
is a activity that consists of socializing with others until you become friends. It can be live or online. So, how many friends do you need?
If you have a lot of friends, you’ll have a lot of business. You’ll be able to get anything you need.





