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Category Archives: Sales Essentials
Are you guilty of this type of sales behavior?
Because the sales rep did not really LISTEN when the customer agreed to the purchase, the resulting consequence is lack of trust in both the brand and the sales rep. Continue reading
How do you attract customers by listening to the new media?
One selling secret that is infrequently used is your ability to respond in an effective manner to inquiries and engagements of prospective customers. This is how you create relationship customers through your response ability.
Has the new media made it more difficult for you to engage and listen?
Do you think I really care? I get enough spam. Why do I want to add you to the mass volume of inbox traffic I already have?
Tell you what. Just give me an RSS feed button or a Twitter follow link and I will decide when I want to see more stuff from you. Until then, don’t bug me, OK?
Is this how you feel?
I came across this blog post today and I think it is a great solution for local business looking for ways to use new media for marketing.
I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.