Are YOU a twit (insignificant or bothersome person) on Twitter? Is your behavior on Social Media sites giving you a reputation as a nitwit (stupid or silly person)?
I’m old-school and I always believed that you only get one chance for a first impression. It seems that people are collecting thousands of fans and followers on social media sites effortlessly. But, I wonder about the quality of those impressions that are being made.
In selling your product or service, (and we ALL are selling something) it is important to consider that “perception is reality” and every touch-point that your potential customers or clients experience helps to form THEIR perception of YOU and/or your brand.
People like to buy from people that they respect, admire, and TRUST. In the past, you controlled your business brand or identity with a co-ordinated marketing effort (push advertising). There is a distinct movement towards “authenticity” in the new media (pull advertising). We have arrived where self-publishing and online free and access able DIY advertising and promotion tools (IE Social Media) has exploded on the scene.
Are these free and accessible methods of Marketing creating a plethora of entrepreneurs and professional service providers “shooting themselves in the foot” each time they step forward to get “out there” and be “authentic”? I’m concerned that many people fail to understand that Social Media is Social and that Social Graces have fallen by the wayside.
Don’t forget the simple courtesies. We all have a natural fear of being sold something. This is why the first touch-point of contact is so important to create confidence and trust in your new connection. It can be conveyed in something as simple as your profile photo or avatar. It is definitely conveyed through your profile bio or website link.
Twitter seems to be one of the fastest growing methods of new introductions for business. The day of the purely “cold call” is probably fading quickly. Should we learn a little about this new method of meeting people before we dive in to the deep end?
Are YOU protecting YOUR business reputation on Twitter and the other Social Media sites?
How to use Twitter for YOUR business purposes is a BizChatz episode where I recently interviewed Shannon Evans, author of the forthcoming book, Twitter – Business and Branding – Smart tips for social networking and how to tweet and not sound like a twit.
Learn more to earn more through SenseAble Sales Training that will introduce you to the art of selling effectively using social media.
Howard writes, speaks, and consults about sensible selling using the new media reality.
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