There’s no such thing as a secret! There is just knowledge and information that YOU have not yet discovered. Here’s a secret about book publishing.
If YOU are an Author of a non-fiction book, YOU must sell YOURself first before they will buy YOUR book. That burden is usually placed on the Author unless you have a great sales agent. So, how do YOU, as an Author-ity, sell more of your books, which lead to selling more of YOUR services?
With non-fiction, book marketing is performed best by the Author themselves. Even if YOU had expected that the Publisher would do all YOUR marketing and selling, YOU soon find out, it is the personality of the Author with YOUR public appearances and event presentations that generates fans, who eventually buy YOUR books.
Book content is secondary to book marketing. And, book sales are the gauge of YOUR effectiveness as a marketer. So YOU might as well self-publish and retain the largest portion of the profits if YOU’RE going to have to do all the work.
YOU are really in the business of Selling YOUR Niche.
Niche Selling is more Marketing than Sales Technique. If you are providing a general product or service, you will need more sales training to succeed because you are primarily engaged in getting more market share of an established market. If you choose to create YOUR OWN niche, YOU will need more marketing effort to entice YOUR target clients but less selling skill because YOU have less competition.
The single best way to dominate a particular niche or subject is to write a book and become known as the Author-ity for that subject. It’s all about marketing. Have you ever noticed that some Author’s are considered experts on subjects that YOU know more about.
Here are 3 great SECRET resources to Sell More Books TODAY!
Check them out NOW because some of them are time-sensitive.
Howard writes, speaks, and consults about sensible selling using the new media reality.
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