Marketing ≠ Selling

Are you allocating your time productively?

Customer Redemption
I find it difficult to do. Maybe you do to?

Are you spending more time Marketing and less time Selling?

Marketing is determining what customers want and attracting them through communications and business development.

Selling is persuading customers to buy a product or service by helping them get what they want.


Marketing IS NOT Selling

What portion of our daily work schedule should we spend in each area?

Let’s remind ourselves about the 3 keys to biz success and commit to staying on track.

The 3 areas of focus should be:

  • Marketing to attract Customers
  • Selling to increase Revenue
  • Managing to earn Profits

After we have successfully attracted customers that commit to trading their hard earn dollars for our desired product or service, we must produce, service, and support what we promised. If we are a small start-up, we have to perform all the necessary functions of the business until we can either hire or outsource specified tasks to others.

It is critical, at this stage, to keep marketing and selling in an appropriate balance. Pay attention to a relevant set of metrics to stay in focus and on track to achieve your goals. Do not give in to the tendency to attract customers and shy away from producing revenue because you are fearful of selling.

If you have gobs of customers but no revenue, you’ll never have an opportunity to earn profits. Sort of like having bragging rights about the number of followers you have on Twitter, but no deposits in the bank at the end of the day.

Nuff said. You know what you need to do.

By Howard Howell

Howard is an Internet Sales Consultant. He speaks professionally about Web Marketing and Sensible Selling from an experienced entrepreneur’s viewpoint. He also provides individual coaching, group training, and web marketing consulting services. Contact him now.


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