Tag Archives: service

Get More Sales Without Cold Calling

Posted on March 5, 2010 by Howard Howell

Every time a customer complains is your biggest opportunity to sell more!

Why is it that business operators’ do not see the potential of increasing their sales whenever a customer calls up to complain? Continue reading →

Are You Selling a Service or Product?

Posted on August 7, 2009 by Howard Howell

All Products Really Provide a Service (read benefit)!

YOUR Challenge is to create a visual in your customer’s mind so they can see your product as a solution despite the fact that it is intangible and invisible. You create that solution (customer perception) through the creative use of stories, analogies, and testimonials. Continue reading →