Use A Blog To Attract New Customers
A BLOG IS NOT AN ADVERTISEMENT! Or is it?
A traditional advertisement needs to gain your attention, capture your interest, create a desire for your product, and encourage you to act on it. Is a blog post all that much different?
Construct your blog post in such a manner that it attracts your target client, feeds the internet search engine for desired content producing relevant back-links, and make sure that each post has a easy follow-up call to action. Do this in an interesting and readable post and you have a more effective and targeted advertisement than producing a traditional ad.
5 tips to creating an effective selling blog
- Your blog must be organized and hosted for search optimization.
- Your post must be easily read by both humans and search robots.
- A purpose or call to action must be planned for.
- A regular off-site effort must be made to drive traffic.
- Periodic refinement and updates should be made from lessons learned.
Will your blog produce a Return On Investment?
If you do not create and maintain an effective business blog, you can be sure that you will eventually encounter a competitor that will. Internet search is quickly gaining popularity enough to become a standard method for customers to find and verify their product and service choices. Avoid adding a blog to your advertising media mix at your own peril.
The process is relatively simple if you will make a little effort to learn how. If you do not have the time to do it yourself, then you should consider hiring someone to do it for you. Allow a portion of you advertising and marketing budget to this all important component that will help you attract more narrowly targeted new customers.
To learn more in detail how to build and maintain an effective selling blog for your business, join That Sales Guy on the BizChatz™ – Web Marketing MeetUp group. You can participate in short complimentary Webinars where he shares Sensible Selling and Web Marketing Tips including how to sell more of what you sell using the New Media Reality and Landing Pages That Sell.
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