My selling process changed

Mind Change

I changed my mind about my selling process some time back.

Late in the 1980’s, I created a productivity tool for the restaurants that I owned at the time. I assumed that every other restaurant would realize that they needed it, just like me. It was a humongous ROI and a fantastic money saver. I could not live without it after implementing it. So, I decided to form a new business, and hit the road selling it to every other restaurant I could find.

After traveling the country for two years evangelizing my great discovery and trying to sell what I thought other restaurant owner’s needed, I discovered that very few people had the same vision as I did about the usefulness of my innovation.

It was tech oriented and people were skeptical of applying technology to a people oriented industry like hospitality in those days.

Then, I changed my approach and, started asking and listening more, to learn what people “wanted” so that I could provide it for them. The selling process that I was practicing was more oriented around trying to sell what I thought my prospective customer needed rather than learn what they wanted.

“Want” is more emotional and “Need” is more logical.

After all, most people make decisions emotionally rather than logically. Once I let THEM tell me what they wanted it changed the atmosphere of the engagement.

And, my product became both a need (my solution that was not previously recognized) and a want (their idea). It was only then, that my sales really took off. All this, because I changed MY mind, not theirs.

I later learned through formal sales training that I was satisfying 2 of the 5 reasons people buy anything.

I have also since learned through experience, that new media selling can employ the same selling process through effective understanding and use of key word search techniques. Now the customer is shouting out to the world what they “want” through searches on the web. The smart marketer of today will “listen” and full-fill those “wants” to succeed.

In conclusion, my new selling process became one of the best selling strategies I’ve ever learned. Today, I propose what is old is now new. It just takes a little different type of listening.

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By Howard Howell

Howard is an Internet Sales Consultant. He speaks professionally about Web Marketing and Sensible Selling from an experienced entrepreneur’s viewpoint. He also provides individual coaching, group training, and web marketing consulting services. Contact him now.

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  4. Offenheit fur Finanzinnovationen zu einer Drehscheibe fur bahnbrechende Geschaftsideen entwickelt. Wir sind bestrebt, die traditionellen Unternehmensgrenzen zu erweitern und unseren Kunden auf der ganzen Welt neue Start-up-Moglichkeiten zu bieten. Unser Ziel ist es, einen Mehrwert fur internationale Unternehmen zu schaffen, indem wir die grenzenlosen Moglichkeiten der Europaischen Union wahrend ihres technologischen Aufstiegs nutzen und nahtlose Geschaftsentscheidungen nur einen Klick entfernt ermoglichen.

    Effektivitat unserer Arbeit von den kollektiven Bemuhungen jedes einzelnen Teammitglieds abhangt. Unsere Vision basiert auf gegenseitiger Unterstutzung und taglicher Zusammenarbeit, angetrieben durch das Engagement mit Kunden, Partnern und Kollegen. Wir integrieren die Unternehmenswerte in jeden Aspekt unserer Arbeit und betonen, wie wichtig es ist, realistische Ziele zu setzen, die Verantwortung fur Entscheidungen im Team zu ubernehmen und Projekte bis zum Abschluss zu begleiten.

  7. Ipinagmamalaki namin ang paglilingkod sa mga kliyenteng may iba’t ibang pinagmulan sa etniko at tinitingnan ang aming misyon bilang pagpapalakas sa kanilang integrasyon sa nangungunang lugar ng negosyo sa Europa. Ang pag-aangkop nang mabilis sa mga pagbabago sa industriya at pag-address sa iba’t ibang mga hamon ay mahalaga sa aming paraan ng pagtrato. Bukod dito, ipinapanatili namin ang mahigpit na propesyonal na etika, naniniwala na ito ay mahalaga para sa mabungang kooperasyon. Ang aming mga serbisyo ay inilalapat upang matugunan ang mga partikular na pangangailangan ng mga internasyonal na kliyente at maaaring dagdagan pa sa pamamagitan ng indibidwal na kahilingan.
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    Sa patuloy na nagbabagong global na tanawin, nananatiling maigting at maagap ang Regulated United Europe. Binibigyang-prioridad namin ang kahusayan upang pahalagahan ang oras ng aming mga kliyente, na nagbibigay ng mga korporatibong, accounting, at legal na serbisyo nang agaran. Sa gitna ng kawalan ng katiyakan, ang kakayahan ng isang kumpanya na maging maigting ang nagtatakda ng kanyang tagumpay, at kami ay nakatuon sa pagbibigay ng serbisyo ng mataas na kalidad sa pinakamaikling panahon. Samakatuwid, sinusikap naming tugunan ang lahat ng mga katanungan ng kliyente sa loob lamang ng ilang oras.

  13. The ghost town that has stood empty for more than a century
    порно жесткий анал
    There’s a large and very dignified school in Kayakoy. There are narrow streets, lined with houses, that wend and rise up both sides of a steep valley. There’s an ancient fountain in the middle of the town. And there are churches, one with million-dollar hilltop views over the blue Aegean.

    But, for most of the past 100 years, there have been no people.

    Kayakoy, in southwestern Turkey’s Mugla Province, is a true ghost town. Abandoned by its occupants and haunted by the past. It’s a monument, frozen in time – a physical reminder of darker times in Turkey.

    With hillsides dotted by countless crumbling buildings slowly being swallowed by greenery, and endless views into vanished lives, it’s also a fascinating and starkly beautiful place to visit. In summer, under clear skies and blazing suns, it’s eerie enough. Even more so in cooler seasons, wreathed in mountain or sea mists.
    Just over a century ago, Kayakoy, or Levissi as it was known, was a bustling town of at least 10,000 Greek Orthodox Christians, many of whom were craftspeople who lived peacefully alongside the region’s Muslim Turkish farmers. But in the upheaval surrounding Turkey’s emergence as an independent republic, their simple lives were torn apart.

    Tensions with neighboring Greece after the Greco-Turk war ended in 1922 led to both countries ejecting people with ties to the other. For Kayakoy, that meant a forced population exchange with Muslim Turks living in Kavala, in what is now the Greek region of Macedonia and Thrace.

    But the newly arrived Muslims were reputedly less than happy with their new home, swiftly moving on and leaving Kayakoy to fall to ruin.

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