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Category: Marketing and Advertising

attracting quality customers with branding and advertising ideas

Marketing is not selling – Are YOU?

Marketing can sometimes include Selling (with the right product), but Selling is not Marketing. What is the role of each? Marketing = attracting. Selling = converting. Marketing = fixed cost. Selling = variable cost. Marketing tells a compelling story while Selling creates the desire to say YES. …

Published June 1, 2009
Categorized as Consulting, Marketing and Advertising, Selling Tagged sales, sell, Selling

Internet Marketing Optimization

IMO NOT SCO. Internet Marketing Optimization is more important than Search Engine Optimization. All the traffic in the world will not help your business if you are not prepared to deliver on your promise or your marketing message is not sending the desired message. Learn More…

Published May 29, 2009
Categorized as Marketing and Advertising Tagged Internet Marketing, sales, sell, Selling, Tele-Seminar

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