Marketing can sometimes include Selling (with the right product), but Selling is not Marketing. What is the role of each? Marketing = attracting. Selling = converting. Marketing = fixed cost. Selling = variable cost. Marketing tells a compelling story while Selling creates the desire to say YES. …
You can have the best Marketing Program available, but if you cannot convert your interested “browsers” into clients, you’ve wasted your time and investment.
Who does your Selling for YOU? Is it a properly trained and well compensated sales team or is it you, the entrepreneur who doesn’t know what he doesn’t know?
If you are expecting your “browsers” to magically convert themselves into clients and if a sales strategy is not part of your marketing plan, you are missing a critical element of business success.
Probably the simplest catalyst to converting more browsers into clients is a simple and straight-forward order form that describes your product or service along with an explanation of the specific charges and methods of payment. Have it ready at the proper time and place when you ask for the commitment.
This simple act will increase your conversions whether they are in person or online. If you would like to discuss YOUR specific selling challenges and receive some complimentary advice on how to sell more effectively, you can ask at this link.
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