Your Virtual Sales Office

Can you increase your sales with a competent assistant?

Admin AssistantThe short answer is absolutely yes. And, with today’s online tools, it’s even easier to hire (outsource) a competent assistant.

A sales assistant can screen your calls, perform administrative duties, solve operational interruptions, facilitate support requests, perform repetitive marketing tasks, along with processing regular and recurring orders.

Understanding The New Media Sales Process coupled with a knowledgeable sales assistant can enable you to sell more today. Your marketing efforts and various media campaigns take a lot of time away from actual selling. You could be maximizing your productivity by outsourcing or hiring others to do what they do better than you.

Services might include:

  • Customer Contact List Management
  • Personal Website Maintenance (Webmaster)
  • Email / Direct Mail Campaign Manager
  • Newsletter Creator
  • Lead and List Generator
  • Research Assistant
  • Marketing Collateral Production
  • Presentation Creator
  • Social Media Director
  • Sales Reporting Management
  • Basic Bookkeeping / Expense Reporting
  • And, many other Administrative Responsibilities

Constant contact with prospects and clients will require excellent people skills and problem solving abilities along with a competent technical understanding of communication tools and the new media. Look for an assistant that understands and excels in these areas. Finding YOUR “right fit” Virtual Sales Assistant can be one of the best ways to increase YOUR sales performance.

What tasks should YOU outsource?

OutsourceDepending on your business organization and product/service that you are selling, you may need one or more specialized assistants coupled with numerous web enabled sales tools and applications. The simplest way to decide which tasks you should delegate is to introspectively analyze your strengths and weaknesses. What parts of the sales process are you always falling behind on and causing you to loose new sales opportunities?

You know what they are. They are usually the tasks that you are constantly putting on the “back burner” and saying to yourself “I’ll do that later”. These are the red flags you should pay attention to. If you don’t start delegating these tasks, you will never become a top sales producer. Focus on YOUR strengths and build YOUR sales/support TEAM.

Finding the right assistant for each of these tasks will take time, experience, and a lot of research. There are plenty of services available today if you invest the time to look for them. The problem is, it sometimes takes more time to recruit and train a new assistant than to just do the job yourself. And, the new assistant may not stay with you for the long-term. The frustrations of finding new assistants holds us back from the sales goals that we aspire to.

But, you will be well rewarded in future long-term sales if you will start doing more delegating of these types of tasks.

What is a Virtual Sales Office Solution?

Interactive Digital AdThis is one of my favorite personal solutions to the long-standing challenge of sales productivity. A Virtual Sales Office consists of a well designed WebroSure™ interactive digital advertisement on the internet producing regular reports of these three important marketing metrics.

  • Traffic (impressions)
  • Opt-Ins (presentations)
  • Conversions (closings)

 

I use the resulting weekly report to determine the effectiveness of my marketing campaigns and improve my sales funnel thus avoiding cold-calling activity. This tool helps build my sales revenue through a consistent and targeted pre-selling activity that works for me 24 X 7. This allows me more time to spend with existing clients and closing new sales.

The Virtual Assistant that is included with this Marketing Service also provides me with many of the outsource services suggested above. This provides me with a quality long-term assistant because their service is tied to providing me with the internet marketing that I need.

They need me as much as I need them. I find this usually results in a win-win relationship. 
If you like this article, please +1 and share it with others…

By: Howard Howell

 
Howard is an Internet Sales Consultant. He speaks professionally about Web Marketing and Sensible Selling from an experienced entrepreneur’s viewpoint. He also provides individual coaching, group training, and web marketing consulting services. Contact him now.
Published On: October 24, 2010  |   Updated On: December 8, 2010
This entry was posted in Consulting, Internet Marketing, Marketing and Advertising, Selling and tagged , , , . Bookmark the permalink.

2 Responses to Your Virtual Sales Office

  1. Hi Howard, Nice post! Thank you for the good information about how a good (competent!) marketing assistant can help increase sales.

    You ask a thought-provoking question, “What parts of the sales process are you always falling behind on and causing you to loose new sales opportunities?” My customers typically state that lack of time and expertise are primarily the driving issues there to seek out marketing assistance.

    Another thought to ponder (whether to partner with an assistant) is that working with an expert is simply economically-sound business decision.

    A real estate agent once said to me (I paraphrase), “Janine, I may take out an ad for a listing in local paper for about $300 which has a circulation of XXXX number of people who may or may not see my ad. But with your virtual assistant help I can create a subscriber list of XXX people who WANT to read my newsletter (they have opted in to do so – permission marketing) and can do so for less than I pay for the ad.

    With a marketing virtual assistant's help, I have a greater chance that my newsletter would reach beyond my local paper circulation and touch an audience that is interested in hearing from me. This increases my selling opportunities I might not have had with traditional ad marketing.”

    Thanks again, Howard!

    Janine Gregor
    Virtual Assistant
    http://www.YourVirtualWizard.com

  2. Steve Waterhouse says:

    Great post. Having someone competent and smart helping you with these kinds of tasks is a huge plus! It frees up so much time to focus on actual selling. There are some really great people out there to fill these types of positions too. A great sales assistant is something every sales person should really consider!

Leave a Reply

Your email address will not be published. Required fields are marked *