How Do I ?

I meet people that have lot’s of questions every day. It seems like we could spend all day, every day, just learning how to use some new tool or service on the internet that promises to make our life easier. If we are always in a new learning curve, how can life be easier?

YOUR Unique Selling Proposition

What makes your product or service unique?

This subject is talked about in sales training constantly. But, it really needs more attention than that. Because, without it you are paddling upstream while your competitor is flying overhead.

If you cannot demonstrate and articulate what sets you apart from your competition, your competition will probably win the race. So how do you accomplish or earn the distinction you deserve?