Emotion Sells Where Logic Fails
Ask yourself who really makes the decision to buy the product or service you are selling?
Is it the (B) business or is it a (P) person? Sometimes they are referred to as a (C) consumer. You know, in the B2B or B2C business model. People sell to people. Even if the people work in a business. So, it is a good idea to train up yourself with people skills if you plan on selling your stuff or your ideas.
I was inspired today when I read an article:
“You’ll laugh. You’ll cry. You’ll buy stuff.: 5 Strategies for ’emotion-based marketing'”
by Judy Dunn of Cat’s Eye Marketing.
Read her article and take note of her 5 Strategies because I think they are right on target.
In our sales training, we talk about the multitude of emotional cravings that we all have. And, we talk about how to discover what they are and how to express empathy and respond to the emotional needs of your prospective customer. Judy mentions how important using analogies and telling appropriate stories is. She even writes about playing on the emotion of fear, although I cannot visualize Judy using this tactic. She’s such a nice person.
But, if it is in the best interest of your potential client to own your product or benefit from your service; understanding the proper way to illustrate a story with a lesson based on fear is ultimately good for your customer, and will help them make a positive and beneficial decision with your help and assistance.
If your product or service is very similar to your competitors, selling with emotion is even more important, because the reasons to choose you are magnified as the compelling reasons of choice. Don’t believe the well known statement often made “It’s not personal, it’s just business.” That is an outright lie that is nothing more than an excuse. What they really mean when they say that is “Yes it’s business, but more-so, it’s personal”.
Oh how important the power of emotion is. Understanding it is an absolute must to be an effective sales person. It is singularly one of the most common and the most abused sales technique in your tool-kit.
A very common abuse is a retail clothing sales person telling you that “it looks great on you” with insincerity. They are playing on your emotion and desire to look good, but their statement is really not objective.
Another abuse is “you can afford it with our easy payment plan” without performing any due diligence to learn if you really can afford the proposed investment. They may be boosting your confidence that you can afford something that later on becomes an unsustainable burden. That’s no way to win friends and influence people for long-term relationships.
So, don’t forget that it is people who make decisions, and those decisions are based upon emotional feelings that you need to back-up with logical reasons so they can justify the purchase to their spouse, boss, or even themselves. Businesses do not make decisions. It really should be P2P not B2B or B2C.
Read more about where math logic fails to sell from a post a couple months back.
——————————————————
Howard Howell writes about the art of selling. When not writing, he is teaching or coaching how to increase your selling effectiveness with the New Media Reality.
When some one searches for his necessary thing, so he/she wants to be available
that in detail, therefore that thing is maintained over here.
I read this post fully regarding the difference of hottest and
earlier technologies, it’s awesome article.
عکاسی و فیلمبرداری است که از گرفتن عکس و
فیلم از یک رویداد کوچک با استفاده از نور موجود تا تصویری تبلیغاتی با نورپردازی خاص، در هر نوع تصویربرداری بسیار مهم است.
نور، ماهیت تصویر (عکاسی و فیلم) را
تشکیل میدهد
Hello. I have been questioning if spam posts pester authors as much
as they aggitate readers? I whole-heartedly hope that this listing remains without spam
indefinitely. Thanks for your input. I appreciate your contribution.
Great goods from you, man. I have be mindful your stuff prior to and you’re just too fantastic.
I really like what you have bought right here, certainly like what you’re saying
and the way in which you say it. You make it enjoyable and you continue to take care of to stay it sensible.
I cant wait to read far more from you. This is actually
a tremendous website.
10 روش ساده برای رفع ایراد و عیب یابی جک درب پارکینگ
اپلیکیشن اوسا چندین نصاب و تعمیرکار کرکره برقی دارد که با ساختمان های مسکونی و تجاری زیادی کار کرده اند.
شما با نصب این برنامه می توانید با متخصصان درب کرکره ای ارتباط بگیرید و برای پارکینگ منزل مسکونی
یا ساختمان تجاری خود درب کرکره ای اتوماتیک نصب کنید تا به راحتی از پارکینگ
خود استفاده کرده جابه جا شوید.
شرکت آماتا یک شرکت در زمینه تولید، نصب و تعمیر درب، کرکره و راهبند اتوماتیک خانگی، تجاری و
صنعتی در تهران می باشد.
متخصص و کارشناس این امر با
شناخت دقیقی که از این نوع درب ها دارد و با آگاهی لازم از
جک های پارکینگ می تواند در زمان بسیار کوتاهی، جک پارکینگ شما را تعمیر نماید.
علاوه بر این در بسیاری از موارد، تعمیرکننده ی
متخصص با مشاهده ی دقیق جک پارکینگ و بررسی نحوه ی کارکرد آن از بروز
مشکلات احتمالی پیشگیری خواهد کرد.
بنابراین ضروری است که در
صورت بروز هر نوع اختلال و آسیب جک پارکینگ از
متخصص و کارشناس این حوزه کمک بگیرید.
این امر در نهایت سبب خواهد شد که هزینه های تعمیر نیز تا حد زیادی کاهش پیدا کنند.
برای کاهش نیاز به تعمیرات و انجام سرویسهای دورهای جکهای درب پارکینگ، لازم است
در زمان خرید و نصب، فاکتورهای
مهمی را مد نظر قرار دهید. این فاکتورها شامل وزن
درب، میزان تردد و تکرار باز و بسته شدن،
و همچنین محیط قرارگیری درب میباشند؛ از جمله اینکه آیا درب در فضای
باز و در معرض بارندگی و رطوبت قرار دارد یا خیر.
Oh my goodness! Impressive article dude! Thanks, However I am going through troubles with your RSS.
I don’t know why I am unable to subscribe to it. Is there anybody getting similar RSS problems?
Anybody who knows the answer will youu kindly respond? Thanx!!
Feel free to visit my webpage 3 inch stabilized chlorine tablets
buy viagra online
Hello just wanted to give you a quick heads up and let you
know a few of the pictures aren’t loading properly.
I’m not sure why but I think its a linking issue.
I’ve tried it in two different internet browsers and both show the same outcome.
Saved as a favorite, I like your blog!
I have read so many posts regarding the blogger lovers
except this paragraph is really a fastidious paragraph, keep it up.
Have you ever thought about including a little bit
more than just your articles? I mean, what you say is valuable and all.
But just imagine if you added some great images or video clips to give your posts more, “pop”!
Your content is excellent but with images and videos, this blog could certainly be one of the best in its field.
Superb blog!
Everything is very open with a very clear explanation of the challenges.
It was definitely informative. Your site is useful. Many thanks for sharing!
Hi there mates, pleasant piece of writing and good argumnts commented at this place, I am actually enjoying by these.
Also visit my blog … best efoil boards
I’m really impressed with your writing skills and also
with the layout on your blog. Is this a paid theme or
did you customize it yourself? Anyway keep up the nice quality
writing, it is rare to see a great blog like this one nowadays.
you are in point of fact a good webmaster. The site loading pace is incredible.
It seems that you are doing any distinctive trick.
Also, The contents are masterpiece. you’ve performed a wonderful process on this matter!
I just like the valuable information you provide to your articles.
I’ll bookmark your weblog and test again right here frequently.
I’m relatively sure I will be told lots of new stuff proper here!
Good luck for the next!
Why users still make use of to read news papers when in this technological globe all
is presented on web?
Hello there! Do you use Twitter? I’d like to follow you
if that would be okay. I’m undoubtedly enjoying your blog
and look forward to new updates.
Hey there would you mind sharing which blog platform you’re
working with? I’m going to start my own blog in the near future but I’m
having a difficult time choosing between BlogEngine/Wordpress/B2evolution and
Drupal. The reason I ask is because your layout seems different then most blogs and
I’m looking for something completely unique.
P.S Sorry for getting off-topic but I had to ask!
Touche. Great arguments. Keep up the good spirit.
Why visitors still use to read news papers when in this technological world all is accessible on net?
payday loan
I enjoy, result in I found exactly what I was looking for.
You have ended my four day long hunt! God Bless you man. Have a great day.
Bye
Thanks for sharing your thoughts on سمساری در اقدسیه.
Regards
penis enlargement
Hey just wanted to give you a quick heads up. The text in your post
seem to be running off the screen in Ie. I’m not sure if this is a formatting issue or something to do with browser compatibility but I figured I’d post
to let you know. The design and style look great though!
Hope you get the problem fixed soon. Cheers
Greetings I am so glad I found your web site, I really found you by accident, while I was researching on Google for something else, Nonetheless I am here now and would just
like to say cheers for a fantastic post and a all round enjoyable blog (I also
love the theme/design), I don’t have time to look over it
all at the minute but I have bookmarked it and also included your RSS feeds, so when I have time I will
be back to read a lot more, Please do keep up
the excellent work.
My partner and I stumbled over here by a different web address and thought I may as well check
things out. I like what I see so i am just following you.
Look forward to checking out your web page repeatedly.
This article gives clear idea in support of the new viewers of blogging, that in fact how to do blogging.
When someone writes an piece of writing he/she keeps the
thought of a user in his/her brain that how a user
can be aware of it. Therefore that’s why this article is great.
Thanks!
What’s up, after reading this remarkable article i
am also happy to share my knowledge here with friends.
whoah this blog is great i like reading your articles.
Stay up the great work! You realize, many persons are searching around for this information, you can aid them greatly.
Excellent post. I was checking constantly this blog
and I am impressed! Very useful information specifically the
last part 🙂 I care for such information a lot. I was seeking
this particular information for a very long time. Thank you
and best of luck.
I’m extremely impressed with your writing skills as well as with the layout on your weblog.
Is this a paid theme or did you customize it yourself?
Anyway keep up the nice quality writing,
it’s rare to see a nice blog like this one today.
Excellent site. Lots of useful info here. I am sending it to
a few friends ans also sharing in delicious. And certainly, thanks
to your sweat!
Tremendous things here. I am very happy to see your article.
Thank you a lot and I am having a look ahead to touch you.
Will you please drop me a e-mail?
What’s up it’s me, I am also visiting this website on a regular basis, this site is truly pleasant and the visitors are in fact sharing pleasant thoughts.
This design is spectacular! You certainly know how to keep a
reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job.
I really loved what you had to say, and more than that, how you presented it.
Too cool!
Prediksi Arta4d
Hello, all the time i used to check weblog posts here early in the
daylight, as i enjoy to learn more and more.
I’d like to find out more? I’d love to find
out more details.
I was recommended this blog by my cousin. I’m not sure whether this post is written by him as
no one else know such detailed about my difficulty.
You are amazing! Thanks!
Nice post. I learn something new and challenging on websites I stumbleupon every day.
It’s always helpful to read articles from other authors
and use something from other websites.
It’s going to be finish of mine day, except before ending I
am reading this wonderful post to increase my
knowledge.
Hi there, just became aware of your blog through
Google, and found that it’s truly informative.
I am going to watch out for brussels. I’ll be grateful if
you continue this in future. Numerous people will be benefited from your writing.
Cheers!
penis enlargement
%%
Aⅼso visit my page; วัดพระศรีมหาธาตุ บางเขน
Excellent way of explaining, and nice piece of
writing to get data concerning my presentation topic, which i am going to deliver in academy.
payday loan
penis enlargement