Why do so many logical solutions fail to get traction and the inferior product usually wins market share?
Because most of us are so poor at arithmetic! (Yes, there are many other reasons also, but let’s focus on this one right now)
Read Seth’s Blog post – Not so good at math. Really think about it. Take his simple quiz for smart marketers.
Now, really think about it. Analyze it. Come to your own conclusion. Understand how you can use this knowledge to sell more of your product, service, or information.
Believe in his closing statement that most of us are not wired for arithmetic. Learn how to apply this principle in YOUR marketing efforts.
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