Emotion Sells Where Logic Fails
Ask yourself who really makes the decision to buy the product or service you are selling?
Is it the (B) business or is it a (P) person? Sometimes they are referred to as a (C) consumer. You know, in the B2B or B2C business model. People sell to people. Even if the people work in a business. So, it is a good idea to train up yourself with people skills if you plan on selling your stuff or your ideas.
I was inspired today when I read an article:
“You’ll laugh. You’ll cry. You’ll buy stuff.: 5 Strategies for ’emotion-based marketing'”
by Judy Dunn of Cat’s Eye Marketing.
Read her article and take note of her 5 Strategies because I think they are right on target.
In our sales training, we talk about the multitude of emotional cravings that we all have. And, we talk about how to discover what they are and how to express empathy and respond to the emotional needs of your prospective customer. Judy mentions how important using analogies and telling appropriate stories is. She even writes about playing on the emotion of fear, although I cannot visualize Judy using this tactic. She’s such a nice person.
But, if it is in the best interest of your potential client to own your product or benefit from your service; understanding the proper way to illustrate a story with a lesson based on fear is ultimately good for your customer, and will help them make a positive and beneficial decision with your help and assistance.
If your product or service is very similar to your competitors, selling with emotion is even more important, because the reasons to choose you are magnified as the compelling reasons of choice. Don’t believe the well known statement often made “It’s not personal, it’s just business.” That is an outright lie that is nothing more than an excuse. What they really mean when they say that is “Yes it’s business, but more-so, it’s personal”.
Oh how important the power of emotion is. Understanding it is an absolute must to be an effective sales person. It is singularly one of the most common and the most abused sales technique in your tool-kit.
A very common abuse is a retail clothing sales person telling you that “it looks great on you” with insincerity. They are playing on your emotion and desire to look good, but their statement is really not objective.
Another abuse is “you can afford it with our easy payment plan” without performing any due diligence to learn if you really can afford the proposed investment. They may be boosting your confidence that you can afford something that later on becomes an unsustainable burden. That’s no way to win friends and influence people for long-term relationships.
So, don’t forget that it is people who make decisions, and those decisions are based upon emotional feelings that you need to back-up with logical reasons so they can justify the purchase to their spouse, boss, or even themselves. Businesses do not make decisions. It really should be P2P not B2B or B2C.
Read more about where math logic fails to sell from a post a couple months back.
——————————————————
Howard Howell writes about the art of selling. When not writing, he is teaching or coaching how to increase your selling effectiveness with the New Media Reality.
Triple Tigers
非常に興味深く読ませていただきました。素敵な内容です!
penis enlargement
modafinil medication
buy viagra online
Reactoonz
情報が豊富で非常に役立ちました。これからも読み続けます。
buy viagra online
Сегодня, когда аттестат – это начало успешной карьеры в любой области, многие стараются найти максимально простой путь получения образования. Факт наличия официального документа сложно переоценить. Ведь именно он открывает двери перед любым человеком, который хочет вступить в сообщество профессионалов или продолжить обучение в любом университете.
В результате, для тех, кто хочет найти быстрый способ получить необходимый документ, наша компания готова предложить отличное решение. Заказать аттестат – значит избежать долгого обучения и не теряя времени переходить к своим целям, будь то поступление в ВУЗ или начало удачной карьеры.
http://drugisaitove.listbb.ru/viewtopic.php?f=2&t=541
В нашем мире, где аттестат становится началом удачной карьеры в любом направлении, многие ищут максимально быстрый путь получения образования. Факт наличия официального документа переоценить просто невозможно. Ведь диплом открывает двери перед людьми, стремящимися вступить в сообщество профессионалов или продолжить обучение в высшем учебном заведении.
Таким образом, для всех, кто хочет найти быстрый и простой способ получить требуемый документ, наша компания может предложить выгодное решение. Приобрести аттестат – это значит избежать долгого обучения и сразу переходить к достижению личных целей: к поступлению в ВУЗ или к началу удачной карьеры.
https://www.vaca-ps.org/blogs/150328/љезопаснаИ-и-надежнаИ-покупка-диплома
Worldwide Music Hits https://link.bicolink.net/top-global
Hi! thank you for the information this article is very interesting
Online poker
penis enlargement
Wow, wonderful weblog format! How long have you ever been blogging for? you make running a blog glance easy. The entire look of your web site is wonderful, as neatly as the content material!
https://www.fantasycostumes.com/girls-animal-costumes/ – scary female costumes
Online poker
I loved as much as you’ll receive carried out right here.
The sketch is tasteful, your authored subject matter stylish.
nonetheless, you command get bought an nervousness over that you wish
be delivering the following. unwell unquestionably come further
formerly again since exactly the same nearly very often inside case you shield this increase.
dulcolax pill – order generic liv52 10mg liv52 20mg cost
Popular podcasts https://pndk.to/XASXQbGj0S
Hi to every one, it’s genuinely a pleasant for me to pay a visit
this website, it consists of priceless Information.
Nice blog here! Also your web site loads up very fast!
What web host are you using? Can I get your affiliate link to your host?
I wish my website loaded up as quickly as yours lol
aciphex order – order generic metoclopramide domperidone 10mg cost
buy viagra online
watch porn video
payday loan
cotrimoxazole where to buy – buy cotrimoxazole online cheap tobra 10mg tablet
What i don’t realize is if truth be told how you’re
now not actually much more smartly-preferred than you might be right
now. You’re so intelligent. You already know therefore considerably with regards to this topic, produced
me for my part imagine it from so many varied angles.
Its like women and men aren’t interested except it is one thing to do with Girl gaga!
Your personal stuffs outstanding. All the time handle
it up!
Wow Thanks for this site i find it hard to unearth good quality related information out there when it comes to this material thank for the content website
payday loan
payday loan
payday loan
how to buy eukroma – how to buy eukroma where can i buy duphaston
buy viagra online
penis enlargement
dapagliflozin over the counter – dapagliflozin 10 mg uk generic precose
ラブドール エロIt’s important to note that the majority of the studies were conducted in what the authors considered high-income and upper-middle-income countries,and many of the studies (18 of 23) were of men and women living in the Global North.
geinoutime.com
Fang Jifan이 말한 것이 확실한 것을보고 Hongzhi 황제는 회의적이었습니다.
doxycycline hyclate 100 mg
I was extremely pleased to uncover this page. I need
to to thank you for your time due to this wonderful read!!
I definitely enjoyed every part of it and I have you bookmarked to see
new stuff on your site.
ラブドール おすすめWhile it’s hard to say with any authority what to expect and when to expect it,we do know that these advancements are coming in some way and at some point.
buy viagra online
fulvicin pills – buy dipyridamole 25mg online cheap purchase lopid sale
buy viagra online
Piece of writing writing is also a excitement, if you be acquainted with afterward you
can write or else it is complicated to write.
In our world, which is changing fast because of technology,jydoll we connect differently. One significant change is how people see sex dolls.
enalapril 5mg sale – buy xalatan online zovirax ca
buy viagra online
watch porn video
geinoutime.com
따라서 Hongzhi 황제는 기념물을 예리하게 찾았습니다.
generic dramamine 50 mg – order actonel generic actonel order
buy viagra online
order generic feldene 20 mg – purchase piroxicam generic buy rivastigmine 6mg online cheap