What are you doing to encourage it?
A sale only “happens” when what someone wants meets what you’ve got. You can’t really force it to “happen”, but you can influence it.
The art of successful selling is a whole series of “happenings”, skillfully orchestrated by a well-trained sales professional.
If you want to encourage sales to “happen”, you must understand numbers count.
Howard writes, speaks, and consults about sensible selling using the new media reality.
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