To Sell More – Make Buying Easy

Easy Buying Experiences Increase Sales

EasyCan your business pass the Easy Test? Do your prospective and new customers go elsewhere because you make it difficult to purchase or use, your product, service, or information?

Customers really do want to buy from you. That’s why they are checking you out, using your trial offering, or inquiring about more information. Why do so many businesses make it difficult? And, what does an inconvenient first attempt to use your service do to your long-term brand image?

Word of mouth PR buzz works both ways. Good and Bad. If you are not ready to deliver an outstanding experience, maybe you’d be better off not offering it at all.

I’ve had two contrasting experiences that illustrate this recently.

I work outside the office a lot. To stay connected, I usually meet people where I have access to wifi and always make purchases at the coffee shop or business providing me with a place to meet and work.

My choice (and subsequent recommendations to others) are usually local owned shops where I get immediate and trouble free wifi service. Recently I’ve been meeting weekly with a small group for breakfast snacks and beverages.

We chose a well known (world’s largest) national brand coffee shop because of the location. I can tell you now, after numerous real-world experiences to log-on to their (semi-free) wifi service (also from the world’s largest communication brand), that I will find every opportunity to NOT use either of these brands in the future JUST BECAUSE IT WAS NOT EASY.

I will tell everyone I meet whenever the subject arises and will not be a fan of either of these brands. I think that both brands should re-consider how offering a perceived service can turn into a detrimental PR move if not executed properly with the user in mind.

If your not going to make it easy, don’t do it at all. You may receive the opposite result that you are seeking.

Today I experienced just the opposite kind of experience.

I like to read. I use RSS to follow my favorite topics, bloggers, and authors. Every morning I scan a few articles that interest me.

One article caught my eye this morning with a link to more information via another internet service that was quick and easy to view with a link to the author’s site where I viewed a video of him and developed enough immediate trust that I followed his “Buy Now” link for his book.

Wow, an easy and well executed book sale. The new social media is here folks. You can learn from examples like this how to sell more of your product or service. If you don’t learn from it, your competitors will and you will be left in the dust.

In about 10 minutes, I was taken from awareness to interest to desire to trust to decision and to action. I purchased a book (information product) from someone I was not even aware of when I woke up this morning.

A satisfying and complete sales process in 10 minutes and from my home. That is how you sell more by making it easy to buy. You can do that for your own product, service, or information.

Learn more…

Experience SenseAble Selling Sessions– Discover Your Sense of Sell and learn how you can attract more customers without paid advertising or high-pressure sales techniques. 
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By: Howard Howell

Howard is an Internet Sales Consultant. He speaks professionally about Web Marketing and Sensible Selling from an experienced entrepreneur’s viewpoint. He also provides individual coaching, group training, and web marketing consulting services. Contact him now.
Published On: August 19, 2009  |   Updated On: September 7, 2009
This entry was posted in Marketing and Advertising, Observations, Sales Essentials, Selling and tagged , , , , , , . Bookmark the permalink.

8 Responses to To Sell More – Make Buying Easy

  1. Betsy Talbot says:

    Howard, this is so true. I recently stayed at a very nice hotel for a convention and was so disappointed to be charged for every little thing (internet in the room PLUS access to wifi in the lobby if I didn’t *know* to go to the desk and ask for it and another charge to print your boarding pass in the business office!). If you pay enough money to go to a professional conference in a nice hotel all that should be included so guests are free to connect without a hassle. Charge more for the room – I don’t care – just make it easy for me to do what I need to do.

    I won’t be staying at that hotel again, and I’m also miffed at the event organizers for not negotiating that for the 2000+ conference attendees. Bad marks for both companies.

    Great post! (and I got to use the word “miffed!”)

  2. Adela says:

    Is is really true that you will not feel loelny if you have no friends?I doubted. I can’t be 100% positive to agree with this statement.But in times, when I find my good friends can’t understand my thinking and we end up in “arguement”, I kinda find this is really a waste of time and energy to share with “good friends”. Consequently, the desire to share with them, to talk with them subsides. A wall is thus built in the realtionship. And I doubted if they are (I am) my (their) good friend(s).But in times, it is really enjoyable to just gather with friends, to chat and to build up the memory data base.I am getting to enjoy the “lonely days” now. Frankly, this might be a selfish motive. To be alone means I don’t have to care for others’ feelings and wants. There is only me in my world. Nice!Afterall, I understand we have to be versatile. Only if we learn how to survive in a “lonely situation” then we will be able to live on, to see the sun rise again on a brand new day.0

  3. I’m not easily impressed but you’ve done it with that posting.

  4. Hope they throw him out on his pointed head but don't count on it. They have had enough to slam him ten times over for the past two years and no judge or politician has touched him. Don't you know he is now a dictator backed up by the Republican and Democratic parties. As for me I got a complete cure for all of this. I will be voting for Ron Paul in the primaries. Romney will never beat Obama if he can not get the Ron Paul supporters which he will not. So I am taking no chances.

  5. so, I have to ask, why is this the only version of Creme Caramel youll make at home?special recipe?, Sentimental value?, Wife doesnt want you using special equipment to burn down the house or blow up the kitchen?

  6. You have a short. Possibly more than one. Typical problem on modern BMWs; their wiring is utter rubbish. Use a test light and track down the faulty wires. Was this answer helpful?

  7. ingat sebelum kena jimat sebelum abih,pasai kupon pun hangpa dok kalut ka? byk lg la isu2 lain. Kalau sekecil kupon pun dah heboh, mcm mana nak takbir negeri…???? pakai gerek la atau keta lembu…. apa punya org….

  8. Desde luego que es para aplaudir a este señor y darle las gracias por difundir el amor a los libros de esta manera.Y si hay que ir a ayudar, yo me apunto, eso si con mis “super guantes”

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