All Products Really Provide a Service (read benefit)!
YOUR Challenge is to create a visual in your customer’s mind so they can see your product as a solution despite the fact that it is intangible and invisible. You create that solution (customer perception) through the creative use of stories, analogies, and testimonials.
Do you sell your services with the Yellow Pages…
Have you claimed YOUR online identity yet? If not, you should, before some else does. You don’t need a website and it is free.
It is NOT that YOU have something wonderful to sell!
In fact, it’s not about YOU or YOUR service.
Have YOU been approached lately?
You know the deal. It usually goes like this:
Are YOU a twit (insignificant or bothersome person) on Twitter? Is your behavior on Social Media sites giving you a reputation as a nitwit (stupid or silly person
I’m old-school and I always believed that you only get one chance for a first impression.
You Can’t Sell Them – Until They Find You Have you ever needed help and didn’t know who to call? I found myself in that situation recently. You know, when you need a specialist to fix or repair something that you have neither the tools, the skill, or the time to do it. The automatic… Continue reading Trapped Behind The Garage Door
There’s no such thing as a secret! There is just knowledge and information that YOU have not yet discovered. Here’s a secret about book publishing. If YOU are an Author of a non-fiction book, YOU must sell YOURself first before they will buy YOUR book. That burden is usually placed on the Author unless you… Continue reading Book Selling Secrets
Can rummage sales methods teach us anything about professional selling? Do buyers act differently when purchasing old and used items that may just as easily be thrown away?