Old Media like the phone book have given way to New Media on the internet.
Your fingers no longer need to walk far to find information about everything. They can learn all about your product and service from your competitors and hopefully, you.
Is your business findable in the new media?
Have you adapted to Web 2.0 yet?
Where does SOCIAL MEDIA fit into the puzzle?
Read this story from my friend Chris Marentis:
Like A Thief In The Night
Imagine this: You’ve spent your entire adult life working hard to build your company and brand image as the market leader.
But here comes an Internet savvy entrepreneur, with no real experience in your niche. He doesn’t have half the experience or market penetration you do, but what he does have is knowledge of new Internet marketing tools.
This entrepreneur enters your market with a social media marketing strategy.
He builds an SEO (Search Engine Optimized) website and sends blog posts, articles, videos and other educational materials to online strangers interested in his ideas. He quickly builds an online following—and starts landing customers!
So, here’s a novice competitor, perhaps straight out of college, implementing a social media marketing strategy and rapidly becoming a perceived expert in your marketplace!
A new and inexperienced businessperson (but a savvy Internet social media marketer) just trumped your 20 years of experience—in A FEW MONTHS!
Variations of this incredible story are playing out all over the world now.
How come?
Because Internet marketing is making it affordable for savvy young entrepreneurs to brand themselves as instant experts by using social networking!
Think this can’t happen? Think again!
This is a harsh reality, but as small business owners, we need to face it head on…
Social Media Marketing Is Not The Future…It’s for Real, NOW!
Take The Confusion Out Of Social Media Marketing
Let GenNext Media Marketing show you how to do business with Social Marketing That Get’s Results.
Learn How You can start using the available tools at a New Media Reality Webcast or Workshop.
Contact me if you want to bring an informative presentation to your group or organization. …Howard
P.S. This is a blatant self-promotional pitch, but informative, never the less.
Howard writes, speaks, and consults about sensible selling using the new media reality.
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