Use Imagery, Words, and Color To Sell
When you only have about 1 second to send a visual message, it’s all about image and perception. Especially in politics. Here’s an example from a local city council race.
Category: Selling
fundamentals and mastery of sales strategies and techniques
New Media Reality
Is it better to rent or own your audience of prospective customers?
Accepting the new media reality means you should invest long-term and stop spending on un-productive old media.
Now you can own your targeted eyeballs. No need to rent them anymore.
How Do I Sell My Expertise?
How should a Doctor, Lawyer, Accountant, or other Professional Service Provider sell their services?
Your patients and clients have no way of knowing how good your expertise really is. They do not know if your diagnosis is the best and most thorough, your motion is the most creative and effective, or your tax return is the most economical and audit-proof.
Why Should I Blog?
Have you ever asked yourself why you should create a blog?
I have. And my initial responses were, who cares? Why would anybody want to read what I write. After all, I’ve been an entrepreneur all my life. I never consider myself to be a writer. But I am a reader. And, I think I’ve finally discovered why writing a blog is important to my business success today with increased internet awareness through social media marketing.
I Lost A Sale Today
What do you do when you loose a sale?
Sales training and sales experience should give you the confidence and the ability to close every sales attempt you make. Right?
Today is not the first sale I’ve ever lost, and it won’t be the last. So, what do you do when you loose a sale?
YOUR Unique Selling Proposition
What makes your product or service unique?
This subject is talked about in sales training constantly. But, it really needs more attention than that. Because, without it you are paddling upstream while your competitor is flying overhead.
If you cannot demonstrate and articulate what sets you apart from your competition, your competition will probably win the race. So how do you accomplish or earn the distinction you deserve?
Selling With Leverage
Is it ever appropriate to use a bribe?
When you’ve “got the goods” on someone and you want a concession from them, is it ethical to use that information to your advantage?
My new favorite TV show… Meet Nate Ford, a former insurance investigator that spent his professional career dedicated to the company that he recovered millions in stolen goods for. This same insurance company would refuse a medical claim for his son that would take the life of the innocent child.
What’s YOUR Selling Range?
While Fishing for Sales, Do you fish where the fish are or do you cast your selling net everywhere?
YOUR Selling range is the area where your target customer is located. It is how far away from your business base of operation you will travel to deliver your product or your service. Or, it is how far away your customer will travel to your place of business.