Your online presence should be easy for prospective customers to find you when they are looking for your occupational specialty, location, business category, product, and solution specialties. You can achieve respectable search results with very little effort and absolutely no understanding of SEO techniques by simply participating in a few simple online marketing areas.
Customer Acquisition is a major concern for small business operators. Understanding how to use Social Media effectively can help you find and attract new leads to your business.
Even if you are giving great service and value, some customers will die, some will move away, and some will not need your service any longer.
One selling secret that is infrequently used is your ability to respond in an effective manner to inquiries and engagements of prospective customers. This is how you create relationship customers through your response ability.
Has the new media made it more difficult for you to engage and listen?
Easy Buying Experiences Increase Sales.
Can your business pass the Easy Test? Do your prospective and new customers go elsewhere because you make it difficult to purchase or use, your product, service, or information?
Word of mouth PR buzz works both ways. Good and Bad. If you are not ready to deliver an outstanding experience, maybe you’d be better off not offering it at all.