While Fishing for Sales, Do you fish where the fish are or do you cast your selling net everywhere?
YOUR Selling range is the area where your target customer is located. It is how far away from your business base of operation you will travel to deliver your product or your service. Or, it is how far away your customer will travel to your place of business.
Easy Buying Experiences Increase Sales.
Can your business pass the Easy Test? Do your prospective and new customers go elsewhere because you make it difficult to purchase or use, your product, service, or information?
Word of mouth PR buzz works both ways. Good and Bad. If you are not ready to deliver an outstanding experience, maybe you’d be better off not offering it at all.
MY Attitude Motivator and Sales Mentor
I have been studying and practicing the art of selling for over 40 years. My favorite mentor is one of the greatest sales trainers of my time, Zig Ziglar. I’ll never forget my first live training session with him in the early 1970’s.
His first book was titled, Biscuits, Fleas, and Pump Handles and was self-published. It was later titled See You At The Top.
When I ask most people that question the typical responses are a wrinkle of their nose and words like, pushy, intrusive, won’t take no for an answer, an interruption, and even rude. It is a reaction born from experience and stereotypes. Just think of the last time you interacted with someone trying to sell you something. Was the experience a good one? Did you find yourself becoming defensive?
Salespeople who act in ways that make us uncomfortable have confronted us all.
All Products Really Provide a Service (read benefit)!
YOUR Challenge is to create a visual in your customer’s mind so they can see your product as a solution despite the fact that it is intangible and invisible. You create that solution (customer perception) through the creative use of stories, analogies, and testimonials.
You Can’t Sell Them – Until They Find You Have you ever needed help and didn’t know who to call? I found myself in that situation recently. You know, when you need a specialist to fix or repair something that you have neither the tools, the skill, or the time to do it. The automatic… Continue reading Trapped Behind The Garage Door
There’s no such thing as a secret! There is just knowledge and information that YOU have not yet discovered. Here’s a secret about book publishing. If YOU are an Author of a non-fiction book, YOU must sell YOURself first before they will buy YOUR book. That burden is usually placed on the Author unless you… Continue reading Book Selling Secrets
Can rummage sales methods teach us anything about professional selling? Do buyers act differently when purchasing old and used items that may just as easily be thrown away?