Best Marketing Idea link of the day on the web is right here…

I came across this blog post today and I think it is a great solution for local business looking for ways to use new media for marketing.

I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.

Why Humor Sells

A funny thing happened on the way to posting a follow-up after my Weekly Sales Call on the topic Humor Sells.

This tweet goes across my screen: What’s your marketing HQ (Humor Quotient)? How To Be Funny: Why Humor Sells from @CatsEyeWriter. Her follow-up is better than what mine would have been, and she wasn’t even there.