Category Archives: Selling

fundamentals and mastery of sales strategies and techniques

Selling Your Expertise With An eBook

Why would I want to…

purchase a specific type of reading glasses to read books from only one bookstore? Continue reading


How To Sell A Duck?

When Your Customer Wants A Chicken.

Just knowing this can give a sales pro an advantage in the process of persuasion. Continue reading


Sales Growth

Do You Need Protection?

Do you need to create a virtual Sales Growth Protection Area around your sales activity? Continue reading


Selling By Showing

Create A Personalized Screencast

If a picture is worth a thousand words, a video is probably worth a million words. Imagery helps your audience formulate decisions. Don’t just write it, show it. Continue reading


Blog For Business

Use A Blog To Attract New Customers

A BLOG IS NOT AN ADVERTISEMENT! Or is it?
Avoid adding a blog to your advertising media mix at your own peril. Continue reading


Strategic Sales Planning

Plan Ahead To Fail Early

The more small failures you have, the greater your odds of succeeding big. Continue reading


Selling With New Media Marketing

Who else wants an unlimited marketing budget?

I think all business owners and service providers would like to find that magic formula that equates into an unlimited stream of new customers. Continue reading


Sales Challenges

Do you ever encounter sales obstacles?

There are numerous obstacles that prevent you from making more sales. Let’s discuss real-world solutions to YOUR marketing and sales challenges. Continue reading