Category Archives: Selling

fundamentals and mastery of sales strategies and techniques

Contractor Selling

It’s In The Bid

The Ultimate Conceptual Selling Challenge
Estimating a job accurately can increase your trust and reputation. Continue reading


Internet Sales Strategy

Do you have an online marketing plan?

Is it working for you? Or, do you feel like you have invested in a billboard on a dead end road? Continue reading


Selling Your Expertise With An eBook

Why would I want to…

purchase a specific type of reading glasses to read books from only one bookstore? Continue reading


How To Sell A Duck?

When Your Customer Wants A Chicken.

Just knowing this can give a sales pro an advantage in the process of persuasion. Continue reading


Sales Growth

Do You Need Protection?

Do you need to create a virtual Sales Growth Protection Area around your sales activity? Continue reading


Selling By Showing

Create A Personalized Screencast

If a picture is worth a thousand words, a video is probably worth a million words. Imagery helps your audience formulate decisions. Don’t just write it, show it. Continue reading


Blog For Business

Use A Blog To Attract New Customers

A BLOG IS NOT AN ADVERTISEMENT! Or is it?
Avoid adding a blog to your advertising media mix at your own peril. Continue reading


Strategic Sales Planning

Plan Ahead To Fail Early

The more small failures you have, the greater your odds of succeeding big. Continue reading