Category: Sales Essentials

Sell Without Selling

Selling Is Simple, But Can It Be Subtle?

Is there any way we can escape that pushy “used-car salesman” image while providing honest business enhancement services to our clients?

You can learn the process and go through the mechanics of practicing sales techniques, but the odds are you will end up coming off just like all those bad examples of pushy sales reps because you have become just like a robot.

To Sell More – Make Buying Easy

Easy Buying Experiences Increase Sales.

Can your business pass the Easy Test? Do your prospective and new customers go elsewhere because you make it difficult to purchase or use, your product, service, or information?

Word of mouth PR buzz works both ways. Good and Bad. If you are not ready to deliver an outstanding experience, maybe you’d be better off not offering it at all.

Are You Selling a Service or Product?

All Products Really Provide a Service (read benefit)!

YOUR Challenge is to create a visual in your customer’s mind so they can see your product as a solution despite the fact that it is intangible and invisible. You create that solution (customer perception) through the creative use of stories, analogies, and testimonials.