Use Imagery, Words, and Color To Sell
When you only have about 1 second to send a visual message, it’s all about image and perception. Especially in politics. Here’s an example from a local city council race.
Tag: sell
How Do I Sell My Expertise?
How should a Doctor, Lawyer, Accountant, or other Professional Service Provider sell their services?
Your patients and clients have no way of knowing how good your expertise really is. They do not know if your diagnosis is the best and most thorough, your motion is the most creative and effective, or your tax return is the most economical and audit-proof.
How To Rank High On Google?
How can I get high rankings in Google, Yahoo, Bing ?
Richard Geasey exposes local search secrets in his book, Get Found Now, where he and Co-Author Shannon Evans reveal how to achieve high rankings in Google, Yahoo, and Bing.
What’s YOUR Selling Range?
While Fishing for Sales, Do you fish where the fish are or do you cast your selling net everywhere?
YOUR Selling range is the area where your target customer is located. It is how far away from your business base of operation you will travel to deliver your product or your service. Or, it is how far away your customer will travel to your place of business.
Give Some To Get Some
Why is it a good idea to give up something to get something else?
Because it works; that’s why. In most business interactions, one party is trying to get something from another. Maybe it’s just agreement on a viewpoint, but there is usually an agenda of some sort.
To Sell More – Make Buying Easy
Easy Buying Experiences Increase Sales.
Can your business pass the Easy Test? Do your prospective and new customers go elsewhere because you make it difficult to purchase or use, your product, service, or information?
Word of mouth PR buzz works both ways. Good and Bad. If you are not ready to deliver an outstanding experience, maybe you’d be better off not offering it at all.
Quick…When I Say Salesmen What Comes to Mind?
When I ask most people that question the typical responses are a wrinkle of their nose and words like, pushy, intrusive, won’t take no for an answer, an interruption, and even rude. It is a reaction born from experience and stereotypes. Just think of the last time you interacted with someone trying to sell you something. Was the experience a good one? Did you find yourself becoming defensive?
Salespeople who act in ways that make us uncomfortable have confronted us all.
Are You Selling a Service or Product?
All Products Really Provide a Service (read benefit)!
YOUR Challenge is to create a visual in your customer’s mind so they can see your product as a solution despite the fact that it is intangible and invisible. You create that solution (customer perception) through the creative use of stories, analogies, and testimonials.