Easy Buying Experiences Increase Sales.

Can your business pass the Easy Test? Do your prospective and new customers go elsewhere because you make it difficult to purchase or use, your product, service, or information?

Word of mouth PR buzz works both ways. Good and Bad. If you are not ready to deliver an outstanding experience, maybe you’d be better off not offering it at all.

When I ask most people that question the typical responses are a wrinkle of their nose and words like, pushy, intrusive, won’t take no for an answer, an interruption, and even rude. It is a reaction born from experience and stereotypes. Just think of the last time you interacted with someone trying to sell you something. Was the experience a good one? Did you find yourself becoming defensive?

Salespeople who act in ways that make us uncomfortable have confronted us all.

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All Products Really Provide a Service (read benefit)!

YOUR Challenge is to create a visual in your customer’s mind so they can see your product as a solution despite the fact that it is intangible and invisible. You create that solution (customer perception) through the creative use of stories, analogies, and testimonials.

Do you sell your services with the Yellow Pages…

Have you claimed YOUR online identity yet? If not, you should, before some else does. You don’t need a website and it is free.

It is NOT that YOU have something wonderful to sell!

In fact, it’s not about YOU or YOUR service.

Have YOU been approached lately?

You know the deal. It usually goes like this:

You Can’t Sell Them – Until They Find You
Have you ever needed help and didn’t know who to call? I found myself in that situation recently. You know, when you need a specialist to fix …