Is it better to rent or own your audience of prospective customers?
Accepting the new media reality means you should invest long-term and stop spending on un-productive old media.
Now you can own your targeted eyeballs. No need to rent them anymore.
Category: Marketing and Advertising
attracting quality customers with branding and advertising ideas
Why Should I Blog?
Have you ever asked yourself why you should create a blog?
I have. And my initial responses were, who cares? Why would anybody want to read what I write. After all, I’ve been an entrepreneur all my life. I never consider myself to be a writer. But I am a reader. And, I think I’ve finally discovered why writing a blog is important to my business success today with increased internet awareness through social media marketing.
I Lost A Sale Today
What do you do when you loose a sale?
Sales training and sales experience should give you the confidence and the ability to close every sales attempt you make. Right?
Today is not the first sale I’ve ever lost, and it won’t be the last. So, what do you do when you loose a sale?
YOUR Unique Selling Proposition
What makes your product or service unique?
This subject is talked about in sales training constantly. But, it really needs more attention than that. Because, without it you are paddling upstream while your competitor is flying overhead.
If you cannot demonstrate and articulate what sets you apart from your competition, your competition will probably win the race. So how do you accomplish or earn the distinction you deserve?
What’s YOUR Selling Range?
While Fishing for Sales, Do you fish where the fish are or do you cast your selling net everywhere?
YOUR Selling range is the area where your target customer is located. It is how far away from your business base of operation you will travel to deliver your product or your service. Or, it is how far away your customer will travel to your place of business.
Give Some To Get Some
Why is it a good idea to give up something to get something else?
Because it works; that’s why. In most business interactions, one party is trying to get something from another. Maybe it’s just agreement on a viewpoint, but there is usually an agenda of some sort.
Emotion Sells Where Logic Fails
Why do so many logical solutions fail to get traction and the inferior product usually wins market share?
Because most of us are so poor at arithmetic! (Yes, there are many other reasons also, but let’s focus on this one right now)
Your Elevator Pitch – A Sales Tool
In about one minute – how’s your first impression?
If used properly, your elevator pitch may be the most important sales tool in your marketing arsenal. Your introductory sales pitch is usually your first marketing attempt with any new engagement.