Social media is just another form of media. If you plan on using it to market and ultimately sell your product, learn a little about it before you jump in. Read more to learn more.
Because the sales rep did not really LISTEN when the customer agreed to the purchase, the resulting consequence is lack of trust in both the brand and the sales rep.
Yes, you can, but NOT in the way that most people may think. It requires an understanding of a New Sales Process. I like to call it “Subtle Selling”.
What can you do to use Social Media more effectively?
One selling secret that is infrequently used is your ability to respond in an effective manner to inquiries and engagements of prospective customers. This is how you create relationship customers through your response ability.
Has the new media made it more difficult for you to engage and listen?
Do you think I really care? I get enough spam. Why do I want to add you to the mass volume of inbox traffic I already have?
Tell you what. Just give me an RSS feed button or a Twitter follow link and I will decide when I want to see more stuff from you. Until then, don’t bug me, OK?
Your fingers no longer need to walk far to find information about everything. They can learn all about your product and service from your competitors and hopefully, you.
Are you committing Marketing Suicide? Social Media is an opportunity for disaster. Have you committed the crime and you don’t know it yet?
I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.