What makes your product or service unique?

This subject is talked about in sales training constantly. But, it really needs more attention than that. Because, without it you are paddling upstream while your competitor is flying overhead.

If you cannot demonstrate and articulate what sets you apart from your competition, your competition will probably win the race. So how do you accomplish or earn the distinction you deserve?

Is it ever appropriate to use a bribe?

When you’ve “got the goods” on someone and you want a concession from them, is it ethical to use that information to your advantage?

My new favorite TV show… Meet Nate Ford, a former insurance investigator that spent his professional career dedicated to the company that he recovered millions in stolen goods for. This same insurance company would refuse a medical claim for his son that would take the life of the innocent child.

While Fishing for Sales, Do you fish where the fish are or do you cast your selling net everywhere?

YOUR Selling range is the area where your target customer is located. It is how far away from your business base of operation you will travel to deliver your product or your service. Or, it is how far away your customer will travel to your place of business.

Why is it a good idea to give up something to get something else?

Because it works; that’s why. In most business interactions, one party is trying to get something from another. Maybe it’s just agreement on a viewpoint, but there is usually an agenda of some sort.

Why do so many logical solutions fail to get traction and the inferior product usually wins market share?

Because most of us are so poor at arithmetic! (Yes, there are many other reasons also, but let’s focus on this one right now)

In about one minute – how’s your first impression?

If used properly, your elevator pitch may be the most important sales tool in your marketing arsenal. Your introductory sales pitch is usually your first marketing attempt with any new engagement.

Selling Is Simple, But Can It Be Subtle?

Is there any way we can escape that pushy “used-car salesman” image while providing honest business enhancement services to our clients?

You can learn the process and go through the mechanics of practicing sales techniques, but the odds are you will end up coming off just like all those bad examples of pushy sales reps because you have become just like a robot.

Easy Buying Experiences Increase Sales.

Can your business pass the Easy Test? Do your prospective and new customers go elsewhere because you make it difficult to purchase or use, your product, service, or information?

Word of mouth PR buzz works both ways. Good and Bad. If you are not ready to deliver an outstanding experience, maybe you’d be better off not offering it at all.