Use Imagery, Words, and Color To Sell

When you only have about 1 second to send a visual message, it’s all about image and perception. Especially in politics. Here’s an example from a local city council race.

A nice conference but… did it address the all important “what’s in it for me?” factors?

My review of a great event with a suggestion for the next.

Is it better to rent or own your audience of prospective customers?

Accepting the new media reality means you should invest long-term and stop spending on un-productive old media.

Now you can own your targeted eyeballs. No need to rent them anymore.

How should a Doctor, Lawyer, Accountant, or other Professional Service Provider sell their services?

Your patients and clients have no way of knowing how good your expertise really is. They do not know if your diagnosis is the best and most thorough, your motion is the most creative and effective, or your tax return is the most economical and audit-proof.

Have you ever asked yourself why you should create a blog?

I have. And my initial responses were, who cares? Why would anybody want to read what I write. After all, I’ve been an entrepreneur all my life. I never consider myself to be a writer. But I am a reader. And, I think I’ve finally discovered why writing a blog is important to my business success today with increased internet awareness through social media marketing.

How can I get high rankings in Google, Yahoo, Bing ?

Richard Geasey exposes local search secrets in his book, Get Found Now, where he and Co-Author Shannon Evans reveal how to achieve high rankings in Google, Yahoo, and Bing.

A brief history of business trends.

This article is a guest post from my friend Kate Phillips, Founder of Total Wealth Coaching.

‘In case you didn’t get the memo: Jobs are Dead.’ A brief history of business trends, and 7 reasons why entrepreneurs rule the world (always have, always will).

What do you do when you loose a sale?

Sales training and sales experience should give you the confidence and the ability to close every sales attempt you make. Right?

Today is not the first sale I’ve ever lost, and it won’t be the last. So, what do you do when you loose a sale?