Emotion Sells Where Logic Fails.
Ask yourself who really makes the decision to buy the product or service you are selling?

Is it the (B) business or is it a (P) person? Sometimes they are referred to as a (C) consumer.

Are Blogs and Websites Alike?

A Blog is a type of Website according to Wikipedia.
IT is YOUR MARKETING SITE. Don’t confuse the issue.

People doing business with people want to know YOU.

It’s a fact that most buying decisions are made after they get to know YOU, like YOU, and TRUST YOU. Nancy can teach you the specifics on how to develop YOUR winning bio. Read more to learn how.

An Entrepreneurial Junkie is a Business Owner or an Aspiring Entrepreneur dedicated to turning problems (or apparent needs) into profitable solutions by creating new businesses.

We are addicted to learning more to earn more.

Use Imagery, Words, and Color To Sell

When you only have about 1 second to send a visual message, it’s all about image and perception. Especially in politics. Here’s an example from a local city council race.

A nice conference but… did it address the all important “what’s in it for me?” factors?

My review of a great event with a suggestion for the next.

Is it better to rent or own your audience of prospective customers?

Accepting the new media reality means you should invest long-term and stop spending on un-productive old media.

Now you can own your targeted eyeballs. No need to rent them anymore.

How should a Doctor, Lawyer, Accountant, or other Professional Service Provider sell their services?

Your patients and clients have no way of knowing how good your expertise really is. They do not know if your diagnosis is the best and most thorough, your motion is the most creative and effective, or your tax return is the most economical and audit-proof.