Observations

on how selling relates to our everyday business success

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attracting quality customers with branding and advertising ideas

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fundamentals and mastery of sales strategies and techniques

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Your Brand Identity With Social Media
March 31, 2010 – 7:34 am | Comments
Your Brand Identity With Social Media

Are you concerned about your brand identity on social media sites?

Learn fresh strategies for bottom-line results at the Microsoft Conference Center April 15th, 2010, in Redmond, Washington.

Get More Sales Without Cold Calling
March 5, 2010 – 12:31 pm | Comments
Get More Sales Without Cold Calling

Every time a customer complains is your biggest opportunity to sell more!

Why is it that business operators’ do not see the potential of increasing their sales whenever a customer calls up to complain?

A Salesman’s Promise
February 3, 2010 – 8:01 am | Comments
A Salesman’s Promise

Are you guilty of this type of sales behavior?

Because the sales rep did not really LISTEN when the customer agreed to the purchase, the resulting consequence is lack of trust in both the brand and the sales rep.

Search = The New Phone Book
January 20, 2010 – 9:42 am | Comments
Search = The New Phone Book

Old Media like the phone book have given way to New Media on the internet.

Your fingers no longer need to walk far to find information about everything. They can learn all about your product and service from your competitors and hopefully, you.

Social Media Suicide
January 16, 2010 – 11:15 am | Comments
Social Media Suicide

Spamming yourself out of business may be an act of suicide

Are you committing Marketing Suicide? Social Media is an opportunity for disaster. Have you committed the crime and you don’t know it yet?

Best Marketing Idea link of the day on the web is right here…
January 14, 2010 – 8:13 am | Comments
Best Marketing Idea link of the day on the web is right here…

I came across this blog post today and I think it is a great solution for local business looking for ways to use new media for marketing.

I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.

Why Humor Sells
January 13, 2010 – 1:54 pm | Comments
Why Humor Sells

A funny thing happened on the way to posting a follow-up after my Weekly Sales Call on the topic Humor Sells.

This tweet goes across my screen: What’s your marketing HQ (Humor Quotient)? How To Be Funny: Why Humor Sells from @CatsEyeWriter. Her follow-up is better than what mine would have been, and she wasn’t even there.

Qwick-Tip - Sensible Social Networking
January 12, 2010 – 8:29 am | Comments
Qwick-Tip - Sensible Social Networking

Social Networking in plain English.

Common Craft Video explains it with simplicity - easy to understand video