Old Media like the phone book have given way to New Media on the internet.

Your fingers no longer need to walk far to find information about everything. They can learn all about your product and service from your competitors and hopefully, you.

Spamming yourself out of business may be an act of suicide

Are you committing Marketing Suicide? Social Media is an opportunity for disaster. Have you committed the crime and you don’t know it yet?

I came across this blog post today and I think it is a great solution for local business looking for ways to use new media for marketing.

I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.

A funny thing happened on the way to posting a follow-up after my Weekly Sales Call on the topic Humor Sells.

This tweet goes across my screen: What’s your marketing HQ (Humor Quotient)? How To Be Funny: Why Humor Sells from @CatsEyeWriter. Her follow-up is better than what mine would have been, and she wasn’t even there.

Do your customers often tell you they can get the same thing for less elsewhere?

Of course they do. This is sometimes referred to as a price objection. But, they are NOT necessarily asking you to lower your price.

How should you handle price objections so they won’t be throwing their money down the toilet?

I changed MY mind, rather than trying to change the CUSTOMERS mind.
And, that increased my sales.

It was an important lesson that affected my selling process.

Complimentary Sales Training for Entrepreneurs, Business Owners, and Professional Service Providers

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50 Ideas on Using Twitter for Business

The Original by Chris Brogan. Chris mentioned that someone stole this post and re-published it as THEIR original content. I like Chris and want to share his ideas with you. They are good and he deserves credit. Thank him on his blog.