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Articles in Selling

Why Would I Want To Join Your List?
January 21, 2010 – 9:02 am | 3 Comments
Why Would I Want To Join Your List?

Do you think I really care? I get enough spam. Why do I want to add you to the mass volume of inbox traffic I already have?

Tell you what. Just give me an RSS feed button or a Twitter follow link and I will decide when I want to see more stuff from you. Until then, don’t bug me, OK?

Is this how you feel?

Social Media Suicide
January 16, 2010 – 11:15 am | 3 Comments
Social Media Suicide

Spamming yourself out of business may be an act of suicide

Are you committing Marketing Suicide? Social Media is an opportunity for disaster. Have you committed the crime and you don’t know it yet?

Best Marketing Idea link of the day on the web is right here…
January 14, 2010 – 8:13 am | One Comment
Best Marketing Idea link of the day on the web is right here…

I came across this blog post today and I think it is a great solution for local business looking for ways to use new media for marketing.

I think it makes selling sense. That’s what I call Sensible Selling. It’s about better marketing as a local retail store using the New Media Reality. It doesn’t matter if that’s not your business format. Read it and learn. Translate the principles into your field.

Why Humor Sells
January 13, 2010 – 1:54 pm | No Comment
Why Humor Sells

A funny thing happened on the way to posting a follow-up after my Weekly Sales Call on the topic Humor Sells.

This tweet goes across my screen: What’s your marketing HQ (Humor Quotient)? How To Be Funny: Why Humor Sells from @CatsEyeWriter. Her follow-up is better than what mine would have been, and she wasn’t even there.

I Can Get It Somewhere Else For Less
January 11, 2010 – 2:43 pm | 4 Comments
I Can Get It Somewhere Else For Less

Do your customers often tell you they can get the same thing for less elsewhere?

Of course they do. This is sometimes referred to as a price objection. But, they are NOT necessarily asking you to lower your price.

How should you handle price objections so they won’t be throwing their money down the toilet?

My selling process changed
January 8, 2010 – 4:18 pm | No Comment
My selling process changed

I changed MY mind, rather than trying to change the CUSTOMERS mind.
And, that increased my sales.

It was an important lesson that affected my selling process.

Qwick-Tip – Caller ID?
January 7, 2010 – 1:58 pm | No Comment
Qwick-Tip – Caller ID?

Dial *67 before you dial out and Caller ID will show as “Private”.

The Secret Of Subtle Marketing
December 7, 2009 – 3:54 pm | One Comment
The Secret Of Subtle Marketing

How can you promote yourself without appearing to be too pushy and self-promotional?

Create opportunities for others to talk about and promote you. One easy method is to ………