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on how selling relates to our everyday business success

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attracting quality customers with branding and advertising ideas

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fundamentals and mastery of sales strategies and techniques

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Articles by Howard Howell

Market Less - Sell More
April 30, 2010 – 12:17 pm | Comments
Market Less - Sell More

What’s the best use of your selling time?

Do you have more leads and referrals than you can spend time following up on, OR are you desperate for leads and have plenty of selling time available?

Attractive Links
April 26, 2010 – 5:11 am | Comments
Attractive Links

Do they attract relevant traffic to your website?

Or, do they create perplexity and drive traffic away, resulting in a higher than desired bounce rate?
What makes a good link? How do you create a relevant link?

Marketing ≠ Selling
April 23, 2010 – 10:22 am | Comments
Marketing ≠ Selling

Marketing IS NOT Selling

If you have gobs of customers but no revenue, you’ll never have an opportunity to earn profits. Sort of like having bragging rights about the number of followers you have on Twitter, but no deposits in the bank at the end of the day.

A Practical Small Business Marketing Expert
April 19, 2010 – 3:28 pm | Comments
A Practical Small Business Marketing Expert

You have an opportunity to experience a half-day workshop in Bellevue, Washington, covering 7 steps to marketing success by a best-selling author and business coach. And, because you are following me, ten (10) of you will receive admission absolutely FREE.

Online Posting Etiquette Tips
April 18, 2010 – 5:37 am | Comments
Online Posting Etiquette Tips

How can online posting affect your sales-ability?

Credibility is earned over time by your actions that others can observe. The quality of the posts you make will help reinforce your ability to be known and trusted as an expert in your field when you are trying to sell your product or services.

One Email Too Many
April 14, 2010 – 7:34 am | Comments
One Email Too Many

Are you on email overload?

I receive literally hundreds of emails every day. It used to create feelings of overwhelm and frustration because I thought I had to act on each one. How can we bring sanity back into our E-Mail Overload challenge?

Attract New Customers With SEO
April 5, 2010 – 1:49 pm | Comments
Attract New Customers With SEO

Search Optimization Basics

Your online presence should be easy for prospective customers to find you when they are looking for your occupational specialty, location, business category, product, and solution specialties. You can achieve respectable search results with very little effort and absolutely no understanding of SEO techniques by simply participating in a few simple online marketing areas.