Observations

on how selling relates to our everyday business success

Marketing

attracting quality customers with branding and advertising ideas

Selling

fundamentals and mastery of sales strategies and techniques

Bizsentials

necessary elements for an effective business or profession

BizChatz

business conversations, articles, audios, videos, tele-webcasts

Home » Archive by Author

Articles by Howard Howell

Rejection Is A Good Thing
May 12, 2010 – 2:02 pm | One Comment
Rejection Is A Good Thing

The Entrepreneurs Selling Secret – Shoot for the Rejections

Instead of worrying about being rejected and not fitting in, what if your goal was rejection?

This article is a guest post from Jeff Bow, executive coach, Brilliance through Balance ™

Numbers Count – Do You?
May 6, 2010 – 10:40 am | One Comment
Numbers Count – Do You?

Marketing and Selling Metrics

If you can measure it, you can manage it.

In a nutshell – here are the metrics to monitor the 3 Keys To Biz Success. You might notice that I believe Selling is the master-key.

Sales Happen
May 5, 2010 – 8:46 am | One Comment
Sales Happen

What are you doing to encourage it?

A sale only “happens” when what someone wants meets what you’ve got. You can’t really force it to “happen”, but you can influence it.

Don’t Build Websites
May 1, 2010 – 11:55 am | One Comment
Don’t Build Websites

Build Sales Pages On The Web

Create solutions to the problems that YOUR customers have and narrow your marketing niche to becoming the answer they will find when they search.

Market Less – Sell More
April 30, 2010 – 12:17 pm | No Comment
Market Less – Sell More

What’s the best use of your selling time?

Do you have more leads and referrals than you can spend time following up on, OR are you desperate for leads and have plenty of selling time available?

Attractive Links
April 26, 2010 – 5:11 am | No Comment
Attractive Links

Do they attract relevant traffic to your website?

Or, do they create perplexity and drive traffic away, resulting in a higher than desired bounce rate?
What makes a good link? How do you create a relevant link?

Marketing ≠ Selling
April 23, 2010 – 10:22 am | No Comment
Marketing ≠ Selling

Marketing IS NOT Selling

If you have gobs of customers but no revenue, you’ll never have an opportunity to earn profits. Sort of like having bragging rights about the number of followers you have on Twitter, but no deposits in the bank at the end of the day.

A Practical Small Business Marketing Expert
April 19, 2010 – 3:28 pm | 4 Comments
A Practical Small Business Marketing Expert

You have an opportunity to experience a half-day workshop in Bellevue, Washington, covering 7 steps to marketing success by a best-selling author and business coach. And, because you are following me, ten (10) of you will receive admission absolutely FREE.